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Barriers to entry

App.net (ADN), an alternative to Twitter that seeks to better balance the needs of the platform owners with developers and users, saw substantial growth in the last couple of weeks. This is partly due to the arrival of popular clients -- for end users the interface is the app, after all, and familiarity is a huge feature. In addition to attracting attention, these clients reduced the learning curve and the stress level often associated with platform change. ADN also lowered the cost of their service. Initially ADN cost $50 a year for a non-developer account, which was a substantial barrier to entry for anyone but the geekiest of geek users (#227, at your service). While $50 is less than some people spend on fancy caffeinated beverages each month, it still feels like a big up-front expense for something that may or may not provide a significant return. ADN dropped the yearly price to $36, but what's more, they introduced a new $5 monthly option. $5 a month is actually $60 a year, which is more expensive than it was previously, but far more people will be willing to give ADN a chance at $5 than $50, as any substantial period of time beyond a few days blurs towards the amorphous. It's a lower up-front cost, and hence, lower up-front risk.

It's objection handling at the product level, and it's smart business. It's something Apple has been doing going on a decade, and something they're doing especially well with iOS devices right now.

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iPhone 5, photography, purple fringing, and what you need to know

Not long after the iPhone 5 was released, reports of a purple flare produced by the camera started sprouting up all over the internet. Matthew Panzarino from The Next Web quickly responded to these outcries of "purplegate" by explaining that this flaw wasn't unique to the iPhone 5, but is present on the iPhone 4S and can even occur when using high-end DSLR cameras and lens. This weekend, Apple issued a support article claiming that this symptom is normal for small digital cameras and explained how to reduce the likelihood of it occurring.

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Apple Podcasts app review

Shortly after Apple unveiled iOS 6 at WWDC 2012, they released the standalone Podcasts app into the App Store. Previously, podcasts were downloaded via the iTunes app and could be played back in either the Music or Video app, depending on whether they were audio or video podcasts. That split, along with with the lack of any ability to subscribe to podcasts, made it a less than ideal experience (which numerous third party apps tried to solve.) Now, with the dedicated Podcasts app, and with its iOS 6 and iPhone 5 updates, Apple is better is solving it themselves.

Note: This was originally supposed to be part of my iOS 6 review but due to size and time constraints, I'm posting it separately, an belatedly.

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iMore Editors' Choice for October 7, 2012 [Giveaway]

Every week, the editors at iMore carefully select some of our favorite, most useful, most extraordinary apps, accessories, gadgets, and websites. This week's selections include a collectable card game, a TV show, a new App.net client for the iPhone, a passbook compatible app, and an iPhone 5 case that we're actually giving away to 12 UK readers!

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Editors desk: Çingleton, Passbook, gripes, and giving thanks beyond the Wall

It's Thanksgiving weekend here beyond the Wall, in Canada, so I'll keep things brief. The iPhone 5 has launched and while we've done our full iPhone 5 review and iOS 6 review, there's still plenty left to cover. iMore has the benefit, and responsibility, of only having one phone to focus on a year, so we're going to make sure we do the best job possible for you. Top to bottom, inside and out, day one to year two, we're going to help you get the most out of your new iPhone.

Now, before the turkey...

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Best iPhone 5 PAYG nano-SIM options for traveling to Canada

If you're visiting Canada with a GSM unlocked iPhone 5, you have several Pay As You Go, or prepaid, options to consider. Nano-SIM availability is still hit and miss. There's not reason you shouldn't be able to get one, since every major carrier and subsidiary is currently carrying the iPhone 5. However, getting them to give you one for short-term PAYG might be a battle, or could incur an additional charge.

Canadian carriers like Rogers, Bell, and TELUS all have discount subsidiaries, namely Fide/Chatr, Virgin, and Koodo, so we're going to focus on those. Other carriers, like Moblicity, Wind, and Videotron use AWS frequencies (like T-Mobile in the U.S.) and don't currently support the iPhone.

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iOS 7 wants: Better App Store search usability

With iOS 6, Apple has totally changed the way search results appear in the on-device App Store app. With the old App Store search, five results were immediately visible in a list view, and you could vertically scroll or flick quickly through large amounts more. With the new iOS 6 App Store search, only one result is visible at a time, and you whether you scroll or flick, you only ever get one result more at a time. And that's not good.

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Don't let your iPhone get caught naked! Win great cases by following iMore on Twitter!

We know our loyal readers already visit iMore.com daily, subscribe to our RSS feeds and get the iMore Podcast on iTunes, but we wanted to do something a little extra to reward our loyal fans and grow our audience in some of the off-iMore social networking and content sharing sites that iPhone owners hang out and visit.

This week we announce all new prizes for October!!

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Regarding the iPad 3 mark II

Back in August iMore reported that Apple was planning to update all current iOS devices to the new Lightning connector. That included the new iPad (iPad 3) that went on sale last March. Today MacRumors reported a developer had started seeing iPad 3,6 show in his or her app analytics, and what's more, it appeared to be running an iPhone 5-class, ARM v7s-based, Apple A6 custom system-on-a-chip.

We talked about the "iPad 3 mark II" (or rev A, for lack of a better term) on last week's iMore show Sunday edition, but here's the gist --

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Weekly photo contest: Avatars!

For this week's photo contest, we're going to celebrate the new design and makeover given to the iMore forums by updating our avatars with some killer photos -- and giving away over $140 in prizes! Although self-portraits are extremely popular for people to use as their avatar, this is not a requirement. Pick a subject that reflects you, get creative, and capture that awesome image that translates into the perfect avatar.

Huge congrats to Catastrophology for winning the iOS 6 panorama photo contest!

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