Colorful new Apple Watch ads focus on activity, texts, and bands

Apple has released a new set of short ads for the Apple Watch. Each of the seven ads is 15 seconds long, and highlight different capabilities of the watch, such as receiving text messages, activity tracking, and band swapping. Each spot features people using the watch agains colorful backgrounds, much like previous ads, and Nick Jonas even shows up one ad to highlight exercise tracking.

Each ad is a fun look at how you might use the watch, so take a couple of minutes to watch them if you can.

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.