Apple has released a new set of short ads for the Apple Watch. Each of the seven ads is 15 seconds long, and highlight different capabilities of the watch, such as receiving text messages, activity tracking, and band swapping. Each spot features people using the watch agains colorful backgrounds, much like previous ads, and Nick Jonas even shows up one ad to highlight exercise tracking.

Each ad is a fun look at how you might use the watch, so take a couple of minutes to watch them if you can.