Apple's claim to the letter "i" has come to a screeching halt as a trademarks tribunal has rejected the company's bid to stop a small company from using their favorite letter of the alphabet.
This particular company wanted to name it's cases for Apple products DOPi, which is iPod spelled backwards. Apple's argument was that the DOPi name resembled their own products too closely and that it had potential to confuse consumers that they were purchasing a Apple product.
Now if you stop and think about it there are currently other products on the market that use the letter "i" that Apple has not gone after - iSkin or iSoft anyone? So that must mean Apple is protecting the name iPod simply spelled backwards but intellectual property lawyer Trevor Choy has a explanation for that.
"A competitor can sometimes get away with registering the reverse spelling of a registered trade mark - iPOD and DOPi. Here, they said that DOPi stands for 'Digital Options and Personalised Items',"
We will let our readers decide this case. Should Apple have a case or is this another case of the company simply trying to throw it's weight around? Sound off in the comments below!
[Thanks for the tip robert! Via smh.com.au]