Line2 brings iPhone, iPad calls into 21st century - TiPb at WWDC 2010

Line2 for iPhone and iPad

Peter Sisson, founder and CEO of Toktumi talks Line2, their premium, business-optimized calling solution for the iPhone and iPad (with optimized iPad UI coming soon). While many forms of communications have leapt forward in the digital age, our telcos have been content to keep telephony in the relative dark ages. Line2 is one of several services hoping to pull them kicking and screaming forward, with both cell and VoIP based solutions.

Currently you can conference call over VoIP -- which is really nice on an iPad -- with full call waiting and real SMS functionality. With iOS 4 VoIP will work in the background meaning apps like Line2 could just be first-class telephone solutions (and strangely carriers don't seem to be as afraid of this as they used to be).

Line2 competes with free-as-in-Google voice by offering a more user-centric app, with lots of features and a focus on customer care. They're US/Canada only at the moment but will be expanding into the top 7 international iPhone markets soon and especially for business users, they think their offer will be compelling. (Enough that Peter suggests a MiFi rather than device data plan might just be the way to go forward...)

Check out the video interview after the break!

[Line2 on iTunes]

Have something to say about this story? Share your comments below! Need help with something else? Submit your question!

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Line2 brings iPhone, iPad calls into 21st century - TiPb at WWDC 2010

23 Comments

I can't get over the fact that they offer a 1-800 to you for like $15 a month! They are the only ones that don't seem to charge for the minutes. I sorta feel like I am ripping them off lol

I wonder if it can integrate functionality with Google Voice, which is my main number now. That's the only thing that is keeping me from switching to Iphone (previously it was the network, but with the 4th gen has me convinced to overlook that!)

Would like to see some of these VoIP apps allow you to use handsfree bluetooth... if I could do that I'd be using VoIP on my phone primarily.

This is EXACTLY what I needed. Presently, I have a blackberry (business line) and an iPhone for my personal line. I really like having 2 numbers because I give all of my clients my number (some of which call me at all times of the night for ridiculous reasons).
With them adding SMS, and it already having the ability to automatically roll over to another line if you don't pick up, this thing is a dream. I'm dumping my Blackberry on June 24th and never looking back.
Thanks again Line2!!!!!!

Hahaha, how many of these comments are by employees of Line2? This garbage app charges for something other apps do for free and do it better. Whistle is not only free, but you can call anywhere in NA without paying and it gives you two lines and conference calling. Keep apps free!

For the record, all our employees identify themselves when they post comments, including me. Our customers like the service, and they often post about it.
As to the argument you can get this for free, you can get cheap calling for free, but we are not in the cheap calling business. If all you need are cheap minutes but don't care about reliability or features - you'd be silly to pay for Toktumi. Most of our customers are professionals who need to have a reliable service with business features and live customer support. Some people pay to fly business class, some people want a cheap seat. I think we all know what price-only competition has done to the cheap seat experience on airlines. Business class competes on service and features. So do we.

What a cheap response. You compare yourself to business class because you overcharge your customers? Nice. Give Whistle a try and tell me what you offer besides worse reception, less features, and oh yeah... A bill. Your reply reeks of arrogance, false advertising, and a lack of respect for customer's intelligence.
Give Line2, Skype, and Whistle a try... Wont be hard to judge for yourself...

For the record, all our employees identify themselves when they post comments, including me. Our customers like the service, and they often post about it.
As to the argument you can get this for free, you can get cheap calling for free, but we are not in the cheap calling business. If all you need are cheap minutes but don’t care about reliability or features – you’d be silly to pay for Toktumi. Most of our customers are professionals who need to have a reliable service with business features and live customer support. Some people pay to fly business class, some people want a cheap seat. I think we all know what price-only competition has done to the cheap seat experience on airlines. Business class competes on service and features. So do we.............................................................................str8 pwned!!!!!!!!!!!!!!!!!!!!!!!!!

"str8 pwned" - what are you 7?
With video calls coming to iPhone and skype integration, that will be my preferred app. I like window seats ;)

Well I've been using Line2 for about a month know and i absolutely love it. I don't mind paying a small premium $15 for their service because it offers what I need without getting ripped off by At&t. Thanks for the great app Peter. I can't wait for hopefully a push feature. •crossesfingers•

The biggie is when will the SMS be supported? I am dying to know.
I will happily buy a iPhone if I have a way to not use ATT's service. I will link it to my Verizon MiFi and have the best coverage, with the best phone. I am using the demo on my iPad which is jailbroken, so I can run it in the background and its great. But the ipad is a little big to carry around as just a phone :)

I have Toktumi, and think it is a great service.
Wonder why I pay for a minutes plan at all on my phone.
They run a first class service, helped me through some issues and I'm a very happy customer.
Can't wait till iPhone 4.0 when background processing is available,
Anyway, keep doing a great job!
Andycrossett@gmail.com

I still don't have an iphone, I can't believe that they would distribute to Verizon Wireless. AT&T has such bad reception!

$15 a month for line 2 is cheep!! Anyone who can't go the $15 has much bigger problems than voip

Line2 developer needs a lot of work to be done. They promised many functions which does not work such as Iphone contact address book, only few contact been copied not all. search doesn't give any result from contact with using Line2. At least it works where AT&T service unreachable and we pay them for nothing.

I've been using Line 2 for my employees in remote offices for about a year now and everyone loves it. Great voip service for a fraction of the cost of my previous provider. Couldn't agree more with the premium service at a reasonable cost argument. In fact, the service is so inexpensive that I bought a bunch of extra lines to use for call tracking. Now I know where my inbound calls are coming from.
What a fantastic service!