Apple Posts Three New TV Ads that Feature Self Promoting iPhone Users

What do an Airline pilot, Ballet dancer, and Broadway Theater producer all have in common? They all use iPhones and appear in Apple latest iPhone whoring ad campaign. But the tables are turned as the subjects plug their own ventures rather than focus soley on iPhone and how it impacst their lives. A commercial within a commercial?

Kristin Sloan, the sole female user in this trio, is the editor and founder of TheWinger.com - a site devoted to ballet dancing. Several seconds into the commercial she drops off the subject of iPhone and immediately draws attention to her site. Nice touch, very subtle. I thought this was a commercial promoting iPhone, not ballet dancing?

The third spot features Broadway producer Ken Davenport, who pimps his new play "My First Time", and mentions a fansite which we're obviously meant to visit. Out of the three the Airline pilot came off most convincing, with his casual flair and real-world usage scenario.

See the ads and judge for yourself.

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There are 17 comments. Add yours.

Carlos says:

stupid commercials.. My god get some hot chicks and not dorks.

JJBERTRAMIV says:

Thank You Kent, I love your great sense of humor and equally humorous photos to match.
Carlos I can't agree with you anymore, infact I suggest you read last nights rant I posted under "People’s Court: AT&T Employee Scams Money from iPhone Buyers, or Guy Gets Screwed By Co-Worker?"
It'll take you several minutes to read through but you'll see I covered this topic, let me know what you really think.
And again Steve please stop it.
You make excellent products that sell themselves!

Pic says:

Ok! 3 guys missing (cop, indian and cow boy)for a Village People reloaded.
From France and my iPhone

alice says:

I have yet to see these commercials, but I do read blogs. FYI: you just plugged all of the stuff you seem to loathe. Just thought you would like to know.

Dudley says:

Yikes. (Looking around considering unsubscribing to the feed.) What's with the hate? I'm reading it trying to figure what the point is... that image seemed to suggest I'd be reading something somewhat funny.
--So, um... where's the funny? You're complaining about too much promotion inside of a commercial and asking others to judge, and presumeably condemn? (Hitting head)
Okay, so you're disturbed that Apple spent time and money, advertising the iPhone, using people that mention who they really are and what they really do? (Hitting head) Those bastards!
No... it just doesn't make any sense. On the winger website Kristen posted about her trip to film the commercial, and how people hadn't known where she'd gone. Friends were congratulating her and all. Post is gone now apparently, but welcome to the world of being human. Where real people (and not just movie stars and recording artists) actually do things outside of a commercial promo, and have a life (and get to talk about it). Remember that nice series of commercials from HP. There was one that featured Jay-Z? The whole series had people self-promoting. Oh, no! Yet and still, wildly popular commercials and a new YouTube meme.http://www.youtube.com/watch?v=fsE0g-8CDQo
Meeting people and walking for a few moments in their shoes is fun. You realize people would hunt these folks down ANYWAY, right? How much business is the Pacific Catch is getting these days?

coochieslammer says:

yeah, but that girl from thewinger.com is cute. ;)

HappyPants6000 says:

I don't care about the iPhone, but every time that ballet dancer comes on I lick the screen and rub my genitals until I give her image a decorated splatter. Thanks TIVO!

confused says:

the ballet girl says that she takes pictures from backstage and then post them to her site using her iphone. can someone explain to me how that is even possible?!?!
my iphone can:
-take a photo
-email it as an attachment (1 at a time)
my iphone can't:
-upload a photo saved on my phone to my website!
to post an image to a website you need to be able to upload it from your hard drive. correct?
as far as i know, that's not possible with current iphones.
am i confused or is apple "stretching the truth".

Heather says:

The iPhone had nothing to do whatsoever with the events in the Airline Pilot ad.

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Teslim says:

Capacity
* 8GB or 16GB flash drive1
Display
* 3.5-inch (diagonal) widescreen Multi-Touch display
* 480-by-320-pixel resolution at 163 ppi
* Support for display of multiple languages and characters simultaneously
Operating system
* OS X
GSM
* Quad-band (850, 900, 1800, 1900 MHz)
Wireless data
* Wi-Fi (802.11b/g)
* EDGE
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Camera
* 2.0 megapixels
Audio
* Frequency response: 20Hz to 20,000Hz
* Audio formats supported: AAC, Protected AAC, MP3, MP3 VBR, Audible (formats 1, 2, and 3), Apple Lossless, AIFF, and WAV
Video
* Video formats supported: H.264 video, up to 1.5 Mbps, 640 by 480 pixels, 30 frames per second, Low-Complexity version of the H.264 Baseline Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; H.264 video, up to 768 Kbps, 320 by 240 pixels, 30 frames per second, Baseline Profile up to Level 1.3 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats
iPhone Headphones
Headphones
* Stereo earphones with built-in microphone
* Frequency response: 20Hz to 20,000Hz
* Impedance: 32 ohms
Mac system requirements
* Mac computer with USB 2.0 port
* Mac OS X v10.4.10 or later
* iTunes 7.5 or later
Windows system requirements
* PC with USB 2.0 port
* Windows Vista Home Premium, Business, Enterprise, or Ultimate Edition; or Windows XP Home or Professional with Service Pack 2 or later
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Input and output
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In the box
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