ZOMG No Steve! Macworld Fallout Day 5

The fallout from Steve Jobs' no-show for Macworld 2009, and Apple's pull-out from all future Macworlds continues.

  • First up, Arik Hesseldahl of BusinessWeek asks if Apple is ditching Macworld for CES. While many saner minds drafted up lengthy retorts, Daring Fireball nailed the one-punch-kill: "No."
  • Daring Fireball also gives it's own perspective, that he not busy being born is busy dying: "Traditions are comforting. But comfort, I think, tends not to breed innovation. It can be hard to tell whether you’re staying the course because it’s the right direction, or because you’ve dug yourself into a deep rut."
  • John Siracusa of Ars Technica suggests Apple's exit from Macworld is part of their "fearless" DNA: "Though painful and jarring in the short term, these kinds of moves are a big part of what makes Apple great. While other companies are paralyzed with indecision, or cling relentlessly to what has worked in the past, or are seduced by sentimentality, Apple is busy murdering its darlings. Though such dramatic moves often appear foolhardy to its more cautious competitors, Apple usually has the last laugh, working through the initial pain to find itself in a much better position down the road—a winning position."
  • Andy Ihnatko, in the Chicago Sun-Times, thinks Apple may not have has anything with the iPhone or even MacBook Air Boom! factor ready: "The only products left were the Fredo Corleones of the family: the AppleTV and Mac Mini, which just sort of sit there on Apple's online store, unpromoted and unmourned."
  • Daniel Eran Dilger of RoughlyDrafted thinks bigger picture, that tech trade shows are dead: "The problem for Apple is that the company doesn’t need to coordinate with IDG’s Macworld Expo in order to deliver [a Steve Jobs keynote.]"
  • TidBITS' Tonya Engst focuses less on what's good for Apple, and more on what's good for the family, with a letter from mom: "Functional families have reunions and everyone comes if they possibly can. Your deciding not to come isn't okay, and you should reconsider. Aunt Lesa is in tears, Cousin Andy thinks that if you're not coming maybe he won't come either, and some of the more distant relatives are so fed up with your acting like a drama queen that they seem unlikely to support you the next time you hit hard times."
  • In SFGate, David Bunnell, founder of the first Macworld, reminds us Steve Jobs wasn't there then either: "Later on, Sculley confided to me and to my partner, Bart Rhoades, that the first Macworld Expo had saved Apple. He complained that Jobs and his team were so burned out from getting the Mac out the door that they had accomplished virtually nothing since."
  • Finally TUAW reports on Lesa Snider King's mad-at-Apple campaign: "If you're attending the Macworld Expo keynote on Tuesday, Jan. 6, you can send a message to Apple by remaining silent during the 2009 keynote. While Phil Schiller is on the stage, let there be no applause, no whistling... just utter and complete silence." Gruber one-punch-kills that one as well, via the Twitter.

So, are you mad at Apple and Steve Jobs? Do you understand where they're coming from? Do you understand and still glare in their general direction with a living hate?

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

ZOMG No Steve! Macworld Fallout Day 5

7 Comments

It makes me laugh when I think of the slang we have come up with over the years and how ridiculous it can sound to everday normal internet users :)

I'm still trying to figure out "b'okay" :)
Sorry, Lesa Snider King... but I'm not offended. Good luck with your little campaign.

Steve and Apple did a great job for limiting their appearances with these very expensive trade shows during economic slowdown. They believe that their money could be spent more wisely thru R & D. Hooray.. Apple.. Onemore reason to believe that these guys are really smart. Won' t be suprise and can't wait for a new product announcement 1st Q 2009 thru apple store though.....

I know everyone is gonna miss Steve, but he has a life too. He will probably still be involved with the company but he will definitely play a lesser role now. I hope Steve does what he wants to do with the rest of his life and honestly enjoys it. I just hope he doesn't quit his position as CEO of Apple anytime soon.

A CEO in name only is absurd. One blink for yes and two for no is no way to run a company.