Schiller Speaks: iPhone Life-Cycle = June

David Pogue of the New York Times (via Macrumors) managed to wrangle some information from this year's Macworld 2009 Keynote Speaker, Apple's Senior Vice-President of Marketing, Phill Schiller, confirming what's gone before -- and what we sort of expected about the iPhone product cycle:
...the holiday season (Novemberish), the educational buying season (late summer), the iPod product cycle (October), the iLife development cycle (usually March), the iPhone cycle (June).
So iPhone 3.0 this summer?



































There are 21 comments. Add yours.
I'd be surprised to see new hardware in June. Major overhaul for iPhone software; more likely.
Ahh June is sooo far away!
I hope so!! My birthday is in June and I was hoping to get a new iPhone every year for my birthday (since I have the past 2 years).
June is probably the Nano outing date. Its pretty hard to believe case several makers were duped into making cases and clone makers were suckered into making counterfeit toys all because of one elaborate ruse.
There is really nothing this product needs in a version 3, unless you have 4G networks ready, and a keyboard maybe. Faster processor? Its fast enough for what it does.
icebike:
u are not thinking big enough. sure there are plenty of software improvements apple can do with the 3g but wouldnt it be great if they decided to do just that AND improve their hardware while they're at it? wouldnt that be forward thinking which is what apple is all about in the first place?
just hope for the best but expect nothing. =]
Apple has enough bandwidth to refresh the hardware (more memory, new processor, upgraded battery, screen improvements, etc) and software updated (UI, navigation, apps) every release. Some iterations will new more hardware focused than others (3G) and others more software focused (likely the next one since AT&T won't be rolling out LTE for at least 2 years). I agree that the Nanophone is a possibility since it is the same platform with a new form factor.
New iPhone's every two years from now on. Next one in June 2010. Updates in between.
I would be happy with a hardware update every two years. Would allow for me to get the new phone when my plan ends, avoiding the outrageous upgrade costs.
@Stefen
ATT gave us free upgrade when going from the first to the 2nd.
New hardware every year makes no sense, considering most of us locked in a 2 year contract when we picked one up. They do allow upgrades after 18 months, but that would still put anyone who upgraded in June out until December. I predict a software and memory upgrade this year, and possibly an iPhone Nano.
I think it will be software like macworld mostly was
will there ever be push notifications or did everyone seem to forget about it. shit give it to me now even if it works as crappy as .me did
I ditto that on Nicks request. I cant believe I'm about to say this but it looks like Apple has some catching and opening up to do against Palm. So I wouldnt expect new hardware the current hardware is fine. But a major OS upgrade to 3.0. Without a doubt Apple will have to have background notifications included, maybe even background apps. Widescreen txt/email/mms I say mms because Apple is going to need bring MMS into the fold they cant reasonable give a reason to not have it. Also with MMS will have to come video recording and maybe a video framework and allowing Qik! Lastly Apple will need to refine its AppStore policies, open it up a bit as far as the system goes and clamp down a bit on crappy quality. Also expect to see Facebook integration, Apple and Facebook seem pretty tight these days look at the new iWeb and iPhoto so that nice little profile pic and status update sync you see on the Palm Pre address book, expect the same from Apple.
I say expect because I would think Apple knows it has some actual competition and it would want to match those features while doing them better.
Lastly very snappy. OS will undergo further tightening and refinement expect it to run better than before apps launch quicker more responsive etc...
@Seth:
MMS is for bubble gum-chewing teen girls who hang out at shopping malls. "Oh m'god... like... he just sent me... like... his picture..."
:roll:
why pay extra for mms you can just email them not a big deal. And all that background notifications and background apps would require a more powerful iphone try surfing full website after using mail and your ipod the iphone just falls apart. It would need more ram and have better memory management. If they release new hardware it will anger a lot of people that dropped 299 on their phone to one year later have to buy the bigger better iphone again!!!!!!!!!
Jeff: I agree on memory and background tasks. I wouldn't mind a task manager but as a tool rather than app closer like it was on winmo standard.
MMS is not just for teeny popper girls, as well not everyone has email on their phones. so how do i send a photo of my son to my mom who doesn't have email on her phone? she has to wait to go home to see a photo? thats bull. You dont get charged extra for mms, i don't understand where you guys are getting your information from? also to if you buy a iphone now, lets say today you can still get an upgrade for a new iphone if it comes out in june with out paying full price they did it for the 3g anyone that has a old iphone no matter how long is able to get a upgrade at discount price.
thanks !! very helpful post!
There may be one coming out in June---so I'm waiting. My guess is it'll probably include more memory, possibly better camera, working on flash etc. Maybe a slightly different finish instead of the gloss.
I can't believe no one mentioned wanting the next iPhone to have a flash for the camera. I really think that's a big flaw not to have these days on a smartphone. A camera flash is a MUST.
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