In a new survey conducted by ChangeWave, consumers polled over which tablet they'll be purchasing this holiday season showed heavy demand for the Apple iPad over competing Android tablets and the Amazon Kindle Fire.
Apple continues to show enormous strength in the tablet market, where it’s enjoying the best quarter in its history, according to the survey. But while two-out-of-every-three future buyers plan on purchasing an Apple iPad (65%), for the first time since the launch of the original model, there is a double-digit contender for the number two spot. Better than one-in-five planned purchasers (22%) say they’ll buy a Kindle Fire.
Interestingly, it looks like the Kindle Fire may be eating away at Android tablet demand even though Android tablets have been on the market for some time now, which could be an added boon for Apple.
In addition, 74 percent of iPad owners are "Very Satisfied" compared to 49 percent for all other tablet makers combined. Looking at the market overall, demand for tablets in general has seen a large increase over the past few months, jumping from 6 percent of respondents to 14 percent.
With the majority of demand siding with Apple's iPad, paired with general tablet interest more than doubling in the past 90 days, it's easy to guess that Apple shouldn't have too much difficulty holding a strong position in the market through 2012.