Apple iPad event set for March 7, 10am PT

Apple iPad event set for March 7, 10am PT

Apple has sent out press invitations for their iPad 3 unveiling, set of March 7 at 10am PT. The invitation reads:

We have something you really have to see. And touch.

The image shows a finger lingering over the iPad dock, and as with the iPhone 4S invitation, the icons are cleverly used to provide information: San Francisco on Maps, March 7 on Calendar, and Keynote. (They couldn't include the Clock icon showing the time since iPad doesn't have a built-in Clock app like iPhone does.)

There's no Home button visible, but the simplest explanation for that is the iPad is being held in landscape orientation. Also, the icons are all rendered very crisply, almost Retina-esque...

The iPad 3 event (if that's the device name Apple is going with) will take place at the Yerba Buena Center for the Arts in San Francisco. Along with the widely expected Retina display, the iPad 3 is also rumored to be getting a better, perhaps quad-core processor, and 4G LTE networking.

iMore reported the March 7 event date back on February 13.

Source: The Loop

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple iPad event set for March 7, 10am PT


I get the see (retina) reference but i find the "And touch" reference rather odd. What am I missing ?

Hopefully iMore will have some hard-hitting rumors this week about the "touch" part of it!!!!!

hmm...the fact that it's a new sentence, means it's something else, other than retina...can't be the new music roumers because that would be "hear", so what is it ? any ideas Rene ?

Got it...I think, it means that the date it will be in the users hands will be crazier than ever...the next day or 2-3 days ? The 12th (which is the next Monday) ? They can then use that to highlight how other companies still use vapourware or have massive lead times. Maybe they want to make a big deal out of this ?

Hmmm... or maybe they mean you will TOUCH yourself when you SEE the new iPad 3?
It would probably be true for most people.

Those dock icons seem a little close together to be in landscape....
Er, as I type this post I remember that iPads have 6 icons in their home screen dock, correct? I don't use an iPad that often, I'm too used to my iPhone >.<

I think 'see' mean's either a new design or retina like you said and sometime you have to 'touch' could mean great new features

the touch part must mean, "touch the retina display" to actually see and feel what it looks like on hand. And for the image being crisp, all other iPad display images are crisp.

What if touch meant that they were going to start selling them the same day? I know it might sound outrageous at first but its apple...expect the unexpected.

OK, think about it, they show the retina display and lack of home button in the invitation, which makes me curious if there isn't something of more importance to be revealed. And I guess they hint at it in the invitation too: "We have something you really have to see [retina display] AND TOUCH".
Anybody remembering the Senseg "TACTILE PIXEL" technology?
Or much more interesting, TeslaTouch, a technology similar to Senseg's, but developed by DISNEY (yes the Disney where Steve Jobs was a member of the board of directors!!!)
Well, if you ask me, we get to feel what we are touching on the iPad.
And in combination with the new AppleTV, which is for sure going to be revealed there too, you have the perfect gaming controller (and mic for Siri control) because you could feel the buttons displayed on the iPad.
Going to be awesome!

Wow! Like many I thought that the "touch" part intended only to complete the sentence with more impact. After seeing these videos, however, I really think it is quite possible. Apple is not usually crazy about some new and untested technologies, but in this case I see something that they really might be interested in being the first to have, especially after Steve's death and the need to present something great again. It also goes really well with the better (to not say "retina") display, which is great but not necessarily a killer feature for some.

Based on the bubbles in the background image and the swoopy shading on the dock, it is almost certainly in portrait mode with five icons in the dock, showing the three right-most icons. The home button (or camera if upside down) should be on the bezel below the Maps icon, but it is not. It is either a misleading photoshop, or there is no longer the traditional home button.

yeah i wondered that at first, but is it a big enough deal ? I suppose considering they have moved the iPhone to the October release the iPod touch could move slot ?

That looks odd. Like the picture is perfectly taken to not include the Home button or there IS no Home button. I've never bought into the "no Home button" rumors but with the "And touch." who knows?

Retina is a function of distance, so the further you hold something away, the lower the pixel density has to be to qualify as "retina". Apple does seem to be using it as a marketing term, rather than technical term.
9.7-inch screens probably get held further away than 3.5-inch screens, so 240 might be okay.

Well, Steve Jobs did define it at the iPhone 4 introduction in 2010 as "anything above 300dpi, because at that rate, the human eye cannot tell the difference between 300ppi and even higher pixel densities."
Retina is merely a marketing term, however. You can't go into a non-Apple store (those are still around if you look closely) and ask "...well, that's an insanely beautiful display, but is it Retina?" You'll either be laughed out of the store or taken in the back for a good beating."

Except you took his comment out of context. He said at a certain distance, about 12" or so (average distance holding a phone from your face), 300ppi applies. Move further away, the ppi can decrease and can still be considered retina.

As Rene points out, Retina Display is just a marketing term. Apple has adopted it as a shorthand for pixels-so-dense-most-eyes-can't-tell-the-difference, but it has no real technical meaning. Opthamologists dispute what that point would be, or if the iPhone even qualifies. I am sure people will argue over the "Retina" quality of the iPad 3, too. But that all misses the point, two of them, really:
1) "Retina Display" is a catchy -- and trademarkable -- way to say reallyreallydensepixels
2) Whether or not you can distinguish the pixels at your average holding distance, it is a damn nice screen.

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If there IS a "price boost" of $80 and it's only $70 more to get a 4G LTE iPad 3, I'm going to get one.

I have been using the mini version of this for a week now, it's ptenamrnely attached to my iPhone and is ideal for cold weather and thick gloves. Have also ordered the standard size above for regular use.It's the best stylus so far I have used. Doesn't need a heavy touch like the Griffin stylus, so therefore it feels more natural.

"Really have to See" = Apple TV, "And Touch." = iPad 3. Said there'd be two product launches. #MyPrediction

I think the see part means they will be showing off the retina display of the iPad 3, and the 'touch' part means that they will have them available for sale immediately in stores so you can touch one.

Or they may be laughing out loud at RIM and saying to the event attendees....see you can touch and hold the device. You don't have to gawk at it in a clear display case without being able to hold it in your hands..... :)

Touch = fingerprint reader for security? Or haptic feedback like on the Samsung Galaxy Tabs?

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Holy cow, that's person's hand is humongous!!! An iPad prObably looks like an iPhone in his hand then! ;)

Not only that, but there seems to be NO home button, which explains the mention of the "And touch." in their invitation. How can we know? First, the photo they are showing is on portrait mode. You can't achieve that icon spacing in the landscape mode (which is the only explanation for the lack of home button).
Moreover, the icon falls right onto the same water drop that the current iPad 2 falls while in portrait mode. The same happens with the reflection on the dock. And, on top of that, it's impossible to get the same icon spacing in landscape mode. Clearly, Apple's invitation is showing a photo of the iPad in portrait mode. And there's no button to be seen.

Retina Display for sure, and touch bezel, the new gestures will be used to control the device.

The hand looks shopped based on the bright light reflection underneath, but if it isn't, the size of the finger with relation to the calendar icon implies the iPad has doubled in size...

Maybe they'll also release the iTV or the iTele, just so no Chinese company can claim they stole the name and sue? :-D

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Obviously the iPad 3 will include a higher-res display, but the reference to touch either indicates a haptic display or more likely, an improved oleophobic display. Also, the image has no home button, which could be a clue, or simply a picture of the iPad 3 in landscape orientation. The presence of Keynote could be a subtle clue to abandon rumors of Microsoft Office app being launched at the event.

If Microsoft did release Office on the iPad 3, that would just about crush every Android Tablet out there, only leaving Windows 8 on Arm to run Office. Even without Office for iPad, the Crushing blow comes in a week. :-D

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Retina Display, no home button...and has anybody noticed the nice rounded edges on the iPad....if that really IS the iPad.

The device isn't "upside down" unless they moved the front facing camera...
Also, the bezel is bigger looking... unless that person is a midget. And the edge is black, not silver... Could this device be all black/white and no more brushed metal? YAY!

Look at the height of the bezel. It looks to be in portrate mode, so no home button, me thinks.

The other thing I notice (from the comparison between this pic and the one from the ipad last year), is that above the bezel, underneath the dock icons, there is a thin white line that runs along. I wonder what that is about. Doesn't look like much, it's just definitely not on the current iPad.

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Why would they include the word 'really'? This just HAS to be some kind of big deal if they use that word. Everyone is pointing out see and touch. Obviously those words stand out. But why do we really have to see? Is it really that major? We will have to wait and see, but really is the word that stands out the most to me. There's got to be something bigger than a no home screen button--it's cool not to have, but we knew about that already. They know we already REALLY want to see their future products, so to add really in the mix, really makes it that much more interesting. ;-) Really.

Finally! As if we haven't been waiting for it. We've got to see the new Apple TV, and touch the new iPad 3!!!

Apple tv slogan "now there's always Something good on tv " maybe now will be " We have something you really have to see " apple tv.

I can't believe all the craziness this little photo and two short sentences has wrought on the citizens of Appleworld. I'm excited too, but geez, calm down a little will ya? ;) Anyway, I think most of you are reading way too deep into the meaning of the sentence 'And touch.' You know what I think? I think the iPad 3 will go sale the same day as this event. Think about it. No massive pre-ordering madness that leads to the usual stock depletions. It'll be a first come, first serve, very last-minute announcement by Apple. I bet my life that the iPad 3 goes on sale March 7th. Have your cash ready.

I think the see part is because the retina display and the touch part is because it doesn't have a home button

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I think the iPad 3 will be released with 4G+WiFi flavors while an iPad 2S will be released in WiFi only. Siri will only be on the iPad 3 models since it requires a network connection.

see=new apple tv(actual not little box) and touch=new ipad that integrates as a huge remote/airplay device DUH! not rocket science! lol