Apple airs the new iPad commercial

Apple airs the new iPad commercial

Apple showed off the new iPad commercial during their event today and now they've placed it online both on their website and on YouTube (which is much more easily embeddable here.) It includes elements of Apple's iPad 2 commercials past, namely the idea that technology should disappear, but also elements of Apple's iPhone 4 commercials which focused on the Retina display.

When a screen becomes this good. Colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good. It's simply you and the things you care about. The stunning Retina display. On the new iPad.

New apps like iPhoto also get shown off, along with iBooks and iTunes movies, and a painting app.

Very solid,

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 15 comments. Add yours.

Veronique Sakurai says:

Hold on, there are advantages any time you forget a meeting, you can just look blank and blame Notes all colleagues will immediately understand...

Sean R says:

Which painting app?!? I want it!! :)

Dian says:

well it depends what u use ur lap top for, i newtad a mac but the guy at the shop recomended the sony vaion cuz it has more memory its better for photo editing and gaming has a great graphic card and blu ray, for around the same price as a mac, that can do nowhere near anything like the vaio

Jeffba3 says:

What paint is used in the commercial? I want it!

Ronin says:

The painting app is ArtRage ;)

Jerry says:

The painting app in the advert is ArtRage.

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