The 2012 Apple TV

Although it might be overshadowed by the new iPad reviews looming large, select journos have had some time with the new Apple TV, and have posted largely positive reviews. Just to recap, the new Apple TV introduces 1080p video streaming, access to cloud-stored iTunes movies, and a brand new user interface. The $99 price point has stuck, and so has the hardware design.

TechCrunch's MG Siegler sees the new Apple TV as a threat to traditional disc-based HD media.

No, Apple didn’t give a huge incentive for current Apple TV owners to upgrade to the newer box. But they gave a huge incentive to millions of people without an Apple TV to get one. And that’s bad news for Blu-ray.

The Verge's Joshua Topolsky wants to see more content available on the new Apple TV.

If Apple can get the content in place — even Hulu and HBO Go apps would go an awfully long way — the Apple TV will be a truly killer device, whether or not the company ever decides to make an actual TV set. Until then, devices from Roku and Western Digital still provide more complete options for cord-cutters.

MacWorld's Jason Snell likes the pricetag.

At $99, the third-generation Apple TV continues to be as excellent a value as the previous model—and now it supports higher-quality video too. That’s a good thing.

The Loop's Jim Dalrymple loved the new cloud access on the new Apple TV.

The Apple TV is the epitome of convenience. With iCloud, I have access to all of my iTunes Match music and videos, so I don’t need to connect to a computer anymore. I can purchase movies, TV shows and I can watch content from Netflix. That’s perfect.

So, the general concensus is that while the new additions are awesome, there aren't a lot of hooks  for existing Apple TV owners to upgrade. Are any of you without an Apple TV thinking of picking one up? Apple TV diehards, are you itching to upgrade, even if it's just for the 1080p stream? If you spot any other great new Apple TV reviews out there, feel free to drop a link in the comments.