Only 6% of iPad sessions on cell networks, even LTE iPads spend most time on Wi-Fi

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Localytics has recently compiled some of their data through apps, and has concluded that only 6% of iPad sessions are made through a cellular network of some kind. They've also figured out that 89.7% of iPads out there are Wi-Fi-only, while 1.5% are the LTE-enabled new iPads. Even among new iPads, only 36% of the sessions are using 4G LTE.  It's worth noting that the new iPad just went on sale in a lot of countries today, though other studies show that the U.S. takes up the lion's share of app activity.

These are some pretty interesting numbers, considering how much folks are concerned about blowing through their data caps with an LTE connection and a demanding high-resolution display. Small data buckets are likely a big factor in pushing people to using Wi-Fi over cell networks, and until plans improve, odds are things are going to stay that way.

The numbers seem accurate, at least in my experience. What about you guys - how much time do you spend using your cellular-enabled iPad outside the reach of a Wi-Fi zone?

Source: Localytics

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

Only 6% of iPad sessions on cell networks, even LTE iPads spend most time on Wi-Fi

12 Comments

Im gonna buy the lte equipt one just to have the option but will mainly use wifi due to how fast 4g datta is spent

Who would really waste money for an lte one and pay an extra monthly charge to use it on the network? Just use your cellphone.

Wheres the surprise? I mean 3GB for 30 bucks its even costlier than the ISP of you home.

This is kinda ridiculous considering people can't use their cellular data because it will be gone in a week or less. I honestly haven't used my iPad much outside of a wifi connection and I checked yesterday to find out that in less than 7 days I've already used 1.5 gb....half my plan. I'm not even on an LTE network in my area.

I picked out the wi-fi one cause I could tether off of my phone, so why pay extra when you can do what I did.Now it's time to party with that extra money I saved.

It's a little ridiculous including wifi only iPads in this. Of course they are not using cellular networks...

I travel outside the US and hotel data plans are too pricey. Really most still charge for Internet access whether wifi or using cable. The unlocked iPad allows to buy prepaid data plans and they are way cheaper than hotels plus benefit of having a faster connection. But very similar in price as in the US. So considering potential market size... but stil there is the tethering option in your phone. For those on grandfathered plans it could mean losing it and then you will be worried about overcharges, and throttling. I believe that at 40 to 50 bucks per month you should have unlimited data. And then again you will have carriers arguing network congestion for poor service.

That's exactly why I have mine. Not necessarily for domestic data use, but more for when travelling, the option is there and less expensive than paying a hotel or finding a hotspot.