Apple settles 4G advertising case in Australia, agrees to pay $2.25 million penalty

Apple settles on 4G case in Australia, pays $2.25 million penalty

Apple has agreed to pay a $2.25 million fine plus $300,000 in legal costs following a complaint from the Australian Competition and Consumer Commission about the "4G" branding on the iPad. The LTE connectivity in the new iPad is incompatible with Australia's current network, meaning the iOS tablet could only connect over HSPA+. Apparently, that doesn't cut it as 4G as well as it does over here in North America. As a part of the settlement, Apple has agreed to describe the product in question as the "iPad Cellular". Doesn't quite have the same ring to it, does it? Over the course of the case, Apple had started putting up signs warning consumers about the capabilities of the new iPad, despite the packaging still reading 4G.

The International Trade Union had ruled awhile back that HSPA+ could be called 4G, but one can imagine how confusing that might be in a region where that isn't common practice. Although it's good to see Apple clarifying their language and Australia take a stab against the faux-G movement, I'm curious how many people didn't just return the iPad if they wanted LTE so badly. Surveys show that the vast majority of iPad usage is over Wi-Fi, and even on HSPA+, I'm sure it provides a fine experience.

Stateside, AT&T updated the display on the iPhone 4S to show 4G in the signal indicator rather than 3G. After all, whoever has the most Gs wins, right? It's frustrating to see the nomenclature lose all meaning. Sure, the user experience is what ultimately matters most, no matter what label is slapped on it, but it sure is hard to make comparisons and talk about experience when all of the standard language gets thrown out the window. Marketing is what it is - here's hoping there are enough of us that know better to warn those that don't.

Source: Herald Sun

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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There are 7 comments. Add yours.

MojoVersion8 says:

Optus might have compatible LTE rolled out by the end of the year, and then they'd probably have gotten away with it :P

Jarred says:

Chump change for Apple.

SockRolid says:

Re: "After all, whoever has the most Gs wins, right?"
Bingo. By 2015 AT&T might be calling their network "6000G".

PhxBlue says:

Tim cook busts out his money clip and sifts thru a bevve of 10 million dollar bills, finally finds a couple loose 1 million dollar bills and plunks em down on the table..

xf says:

"3g" and "4g" have always been marketing hype, no matter who is using them. There are no official definitions. Deal.

ipod touch 4g says:

Thanks for some other informative blog. The place else may I am getting that type of info written in such an ideal way? I've a challenge that I am just now running on, and I have been at the look out for such info.

HUH? says:

Huh?
Oooohhh..
yeah :) quite the informative information on this site. I had a conversation with a mate about the 4G network here and he was positive and I kept telling that wally there is No LTE 4g network here. He kept insisting his phone was 4G capable, faster than his old phone. I told him "Well there ya go mate. ya had thatbone for donkeys years and you just got a new one? of course its going to be faster" He stopped whinging about it.