Used electronics reseller Gazelle recently published the result of a survey of some 1,000 smartphone-toting customers. 65% picked iPhone as something they couldn't live without, compared to the 1% that said Facebook. 15% went so far as to say that they would sooner give up sex than go a full weekend without their iPhone. Even for those that pick sex, 4% claimed to have used their iPhone while doing the deed.
That dedication spreads to more casual social situations, too. 25% said they almost always use their iPhone in social situations, and 58% ranged from "usually" to "occasionally". Only 17% "rarely" or "never" touched their phones when socializing. 40% said that they would like to see a larger screen on the next iPhone - they're probably going to get their wish. The iPhone also replaced a lot of other gadgets; 70% said they ditched a dedicated music player device since getting their iPhone, while 55% tossed their camera and 40% got rid of their GPS device.
Though 15% actually isn't that much, it's enough to make you think that of the ten people you know that own iPhones, at least one of them likes their device more than a little bit of lovin'. If you can't figure out who that is, you might want to ask yourself if it's you.