Apple's Genius Bar reportedly handles 50,000 appointments a day worldwide

Apple's Genius Bar deals with 50,000 appointments a day worldwideApple's Genius Bar apparently deals with 50,000 appointments a day from all around the world. The appointments involve iPhone, iPad, iPod touch, iPod, Apple TV, and Mac repairs, and whichever way you look at it, it's a huge number of appointments. The information comes from The Loop who managed to get a meeting with Apple to discuss its retail operations after Apple opened its 374th and 375th retail store in Canada.

According to Apple, the company has seen almost 300 million worldwide visitors so far in its fiscal 2012, which started in October 2011. To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.

There is also an interesting data point from Apple's retail Genius Bar. According to the company, 50,000 people get serviced at a Genius Bar around the world, every single day. That's a lot of appointments.

Apple Stores are certainly a unique shopping experience and offer much more than shelves filled with boxes to buy. Each store offers hands on experience of most Apple products, including iPhone, iPad and iPod touch as well as all of the Mac lines. When it comes to customer service, from my experience the Genius Bar is second to none. When you buy an Apple product you know you have the backing of the best customer service around. You don't get that level of comfort from any other consumer product; it gives you total peace of mind. Not every Apple product is perfect, if you experience a problem; it gets fixed or replaced without any argument.

If you have used the Genius Bar bar, have you had a similar experience to me? Were you surprised by the excellent customer service or did you experience something different?

Source: The Loop

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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

Apple's Genius Bar reportedly handles 50,000 appointments a day worldwide


I've used the Genius Bar before. Its really helpful; I especially love that Apple associates are trained to find the answer, even if they don't know it immediately. I recently had a question on a different Apple product (the Time Capsule) and even when someone wasn't entirely sure of the answer, they quickly found the answer I needed. It was a great experience.

I just had the opportunity to use the GENIUS BAR for the first time since own Apple Products for years. Had to go back for different things 3 times and each time was terrifically pleased with the fast service and attentiveness and thoroughness of their work. While waiting I oberved other customers getting the same treatment. First time through they replaced my iPad after about 2 minutes of looking at it. Couldn't be more satisfied. Contrasting that with DELL the same week I was calling them about a stuck key on a laptop and they spent 10 minutes asking me questions along the lines of "Did you drop it?" "Did you spill anything on it?" "Is there any visible damage?" "If we see any signs of this we are going to charge you for all work and parts". Apple didnt make me feel like a criminal trying to get something fixed.

They are pretty good at taking appointments, not so great at holding them. I've yet to ever be seen at my scheduled time.

I have almost always had great experiences with the genius bar, but a friend went to them with his dead core 2 solo iMac and was told that they don't keep any stock of parts for products over five years old. This flabbergasted me, considering the usable life of a Mac is often much longer than 5 years, especially for desktops.

After reading this, the policy makes a little more sense.