Live from the Amazon Kindle event in Santa Monica!

No, it's not the new iPad mini everyone here at iMore is waiting for, but it is the next big thing from Amazon! There's tons of Amazon content available for iOS already, and while Amazon probably won't announce anything specific for iOS users today, we still want to know what Apple will be up against this holiday season. So.... We're live on location in Santa Monica for the Amazon Press Conference. Fully expected to be announced is the successor to the Android-based Kindle Fire, as well as an update to their more traditional Kindle e-reader. Heading into the event there is also buzz that Amazon may even show off an Amazon phone based on the Kindle Fire's software. Will it happen? We'll know soon enough.

The event gets going at 10:30 a.m. PDT, 1:30 p.m. EDT, and 6:30 p.m. BST. (To say nothing of all the other times you folks enjoy throughout the world.)

Also joining in on location from the Mobile Nations team is Ashley Esqueda and Steph Koenig. To tune into the action as it unfolds, jump on over to

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