Apple announces the new iPod nano, widescreen with Bluetooth

Apple announces the new iPod Nano, widescreen with BluetoothApple has just announced a new iPod nano which is the 7th generation of the hugely popular device. The new nano is larger than the previous model as it comes with a 2.5-inch screen and has physical controls on the side and even has a home button too. It has a similar look to an iPhone but obviously it is much smaller and thinner coming in at just 5.4mm thick.

The new iPod nano will have a built in FM tuner with live pause, pedometer, wide screen video playback, Bluetooth and the longest battery life of any iPod nano. Only disappointment is the shape, its now a rectangular shape instead of square so the idea of a nano watch looks out of the question now. The new iPod nano will be available in seven different colors, gray, black, purple, green, blue, yellow, pink and a special Product Red version with a portion of the proceeds going to the Global Fund to fight AIDS in Africa.

The new iPod nano is available with a 16GB storage capacity and costs $149.

Apple Introduces New iPod touch & iPod nano World’s Most Popular Music Players Reinvented With Ultra-Thin Designs & Amazing New Features

SAN FRANCISCO—September 12, 2012—Apple® today introduced the new lineup of the world’s most popular music players including the incredible all-new iPod touch® and reinvented iPod nano®. The new iPod touch is the thinnest iPod touch ever and features a brilliant 4-inch Retina™ display; a 5 megapixel iSight® camera with 1080p HD video recording; Apple’s A5 chip; Siri®, the intelligent assistant; and iOS 6, the world’s most advanced mobile operating system. The new iPod touch comes in a gorgeous new ultra-thin and light anodized aluminum design, and for the first time ever, iPod touch comes in five vibrant colors. The new iPod nano is the thinnest iPod® ever featuring a 2.5-inch Multi-Touch™ display; convenient navigation buttons; built-in Bluetooth for wireless listening; and the new iPod nano comes in seven gorgeous new colors.

“With over 350 million sold, iPod is the world’s most popular and beloved music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Music lovers may have a difficult time deciding between the reinvented iPod nano, the thinnest iPod ever, and the all-new iPod touch with its stunning 4-inch Retina display, 5 megapixel iSight camera and ultra-thin design—both in beautiful new colors.”

The reinvented iPod nano is the thinnest iPod ever, at just 5 mm, and features the largest display ever built into an iPod nano, allowing you to enjoy more of your music, photos and widescreen videos. The new iPod nano features a 2.5-inch Multi-Touch display to make navigating your music even easier; a home button to quickly get back to your home screen; and convenient buttons to easily control volume and quickly play, pause or change songs without looking. The new iPod nano gives music lovers built-in Bluetooth for wireless listening with Bluetooth-enabled headphones, speakers and cars. At 30 hours, the new iPod nano offers the longest music playback of any iPod nano so you can enjoy your playlists* and FM radio even longer. With built-in fitness features including a pedometer and support for Nike+, iPod nano users will be ready to take their music walking, running or anywhere they like. The new iPod nano comes in seven gorgeous new colors with fun color-matched wallpapers.

Both iPod touch and iPod nano come with the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPod touch and iPod nano to legacy 30-pin accessories.****

iPod touch and iPod nano also come with the new Apple EarPods™ featuring a breakthrough design for a more natural fit, increased durability and an incredible acoustic quality typically reserved for higher-end earphones.

Pricing & Availability Pre-orders for the new iPod touch in pink, yellow, blue, white & silver, black & slate begin September 14 through the Apple Online Store (www.apple.com) for a suggested price of $299 (US) for the 32GB model and $399 for the 64GB model. The new iPod touch will be available in October through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The fourth generation iPod touch is available in black and white for $199 (US) in a 16GB model and $249 (US) in a 32GB model through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features. iOS 6 will also be available as a free software update for iPod touch (fourth generation) customers allowing them to experience the amazing new features including Facebook-enabled apps like Photos; Shared Photo Streams via iCloud; and Passbook®, the simplest way to get all your passes in one place.

iPod nano will be available in October in pink, yellow, blue, green, purple, silver and slate for a suggested price of $149 (US) in a 16GB model through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle® is available today in pink, yellow, blue, green, purple, silver and slate for a suggested price of $49 (US) in a 2GB model through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle requires a Mac® with a USB 2.0, Mac OS® X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. iPod nano requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later.

(PRODUCT) RED models of iPod shuffle, iPod nano and iPod touch are available through the Apple Online Store (www.apple.com) and Apple’s retail stores.

  • Battery life depends on device settings, usage and other factors. Actual results vary. ** Not all features are supported in all countries. *** AirPlay Mirroring is only supported on the fifth generation iPod touch. **** Sold separately.

chrisoldroyd

UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Apple announces the new iPod nano, widescreen with Bluetooth

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Did I see a shot of a radio shown in the iPod Nano demo? 91.7 MHz. Implies FM radio, yes? I see no mention of it so far.

EDIT: Yup. FM radio. Is this a new feature? Have iPods had FM radio before? It's a nice addition.

The previous postage-stamp-sized iPod Nano had an FM radio, also with the DVR-like functionality of being able to pause a live radio broadcast for little while via an internal buffer. I wish the iPod Touch had an FM tuner, but I guess this is one way they entice people to buy more devices -- I got a Nano just because I wanted a radio I could pause (having gotten so used to using a DVR for TV).

Will we be able to use a bluetooth connection to a computer to stream music from the computer or from iCloud, since it's missing WiFi? I'm quite not as interested in playing music via BT headphones, although it could be useful.

OK, is it just me, or is this one a huge FAIL? Why would anyone buy this instead of the touch? At least the old nano was really small (too small, IMO, to make it really useable), but it had it's market (like the 'watch' people). I do like the screen (over the base clip-like iPod), but I certainly don't need a touch-screen if it isn't iOS. The price is not just simply too high.

Apple, just give me back the old-old nano with the click-wheel... or something like it, at a better price. It had a screen, was quite useable, easy to hold, but still simple.

Should have said, the price is just simply too high.
The only market I can see for this, is some sort of kid-fashion, where they want to look like they have an iPhone, but then why not just get the touch? I think most kids would wonder why their iPod was broken... i.e.: where are the games?, etc.

I'm sure a small degree of market research went into it.

They are basically the ONLY ones in the game any more. They appeal to 3 different ranges across some main spec points:

Size (big, small, smallest)
Features (etc)
Looks (everyone wants something)

If they own all of the price ranges, and all of the appeal ranges, they own all of the portable music in non-phone format, increase future sales of iPhones, and increase user base in the ecosystem... all at a good profit margin, even if they don't ship gagillions of devices.

Seems to me like they didn't mess up too bad.

Let's face it, this is the competition
http://www.amazon.com/Samsung-Galaxy-4-0-Android-Player/dp/B005P1VMLU/re...

I guess I'm asking why, for $50, you wouldn't just get the touch. If it were $99, I'd get it, but $149? If it had iOS, I'd get it as well, but it's just a bigger touch screen on a device that did pretty much what the old one did (sans movies).

In other words, I'm wondering if the screen put it at too odd a price-point. I suppose a number of them will sell as gifts, purchased by gift-givers who don't realize the difference between the nano and touch, or by people who just think it is cute and fashionable. But, is that really a big enough reason for such a move? (Unfortunately, I suppose so... sigh.)

+1. I would take the click wheel back in a heart beat. I loved the nano for being the perfect size. I hated the last one ugh.

I'm totally buying one of these! I currently have a 6th gen Nano but the screen is the size of a postage stamp so its just a tad too small. I also have an iPhone but when I'm at work I don't like to use my phone to listen to music because I'm afraid I'll get the headphone cords caught on something and yank it out of my pocket and it will smash to bits on the floor. I think the new Nano is "just right" for what I need. I don't quite need an iTouch (since I have an iPhone)but I need something thats a step above the current Nano. I'm also glad they brought the video capability back to the Nano.