Apple announces 5 million in sales for iPhone 5, 100 million in updates for iOS 6

Apple sells 5 million iPhones on opening weekend, updates 100 million devices to iOS 6

Apple has just announced their sales figures for the iPhone 5 and once again they don't fail to impress -- 5 million in the 3 days since September 21. Apple also announced that 100 million iPhones, iPod touches, and iPads have updated to iOS 6 since it was released on September 19.

“Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Tim Cook, Apple’s CEO. “While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”

Last weekend's numbers include sales in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK. This coming weekend, Apple will launch the iPhone 5 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland as well.

Last year's iPhone 4S launch reached 4 million on launch weekend while the iPhone 4 reached 1.7 million but had a much smaller initial release.

So how do those numbers stack up to your expectations? And how do they reconcile with some of the press and public sentiment that the iPhone 5 lacked some of the obvious, blow-you-away new features of previous years? Are they a sign that consumers aren't nearly as bored with Apple as some would have you believe, or that we'd buy a rock from Apple if they wrapped it up right?

Source: Apple PR

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple announces 5 million in sales for iPhone 5, 100 million in updates for iOS 6


Congratulations to c4u2nv for being first and Congratulations to Mrdevali for being the first dumbass.

"While you were runnin' your mouth with him, I was runnin' to the bank with a check. A trump check. Donald Trump."

Apple is not interested to sell too many iPhones in the QTR, in which no one expect them to... they would rather transfer those numbers to the Xmas QTR, cause there its expected !!!

If Apple made a rock that could do what this thing does then yes. Lol...but I expected a lot more sales than any other, no matter what they always do that but they blew it out of the water. Do we know what part of that figure is in the US. Just wondering. A lot of the people like this design. But now no glass on the back and a little bump to the screen size. This processor is so fast too. They just keep perfecting it. There is no phone that feels as solid and quality as this phone.

They are BELOW my expectations and most analysts. With all of the iPhone 4 owner's pent up demand, I was thinking this would be an 7-9million blowout. Gene Munster said 6million would be a worst case scenario. Sure, 5 million is a lot, but only 1 million more than the iPhone 4s and a much wider release. Wall street doesn't seem impressed, $Aapl is down almost 2% in extended hours trading.

One thing to keep in mind - Verizon's initial iPhone 4 buyers. Most of those folks that had to have a then 9 month old phone the second it became available on Verizon are not eligible for upgrade pricing until 10/7, which, sadly, puts them at a disadvantage by not being able to preorder and not able to order until then, when it will be a few weeks out.

They're selling them as fast (or faster) than they can make them. There are 8 year old kids in China working 20 hours a day but still not keeping up. Every store near me sold out of everything they had. Despite all of this, they have the best supply chain and manufacturing capabilities of any tech company. It's not Apple's fault that Wall Street always asks for more.

U must be 8 y old your self... if U believe everything U read...DUDE... Wall Street isn't asking for anything... it has something to do with options and Hedge Funds... just business as usual!!!

Another thing to keep in mind is a lot of 4s users on iOS 6 are probably having trouble finding their way to the store.

Sorry, couldn't resist.

I had an iPhone 4S with iOS6. Me & my Captain kept trying to get Siri to give us directions to the Apple store.
* Asked for the Apple store – Got sent to "Apple Auto Glass"
* Asked where I could buy an iPhone 5 – Was told "Apple China Restaurant"
* Asked for directions to "Market Mall" (Apple store located inside) – Siri directed us to a river.
* Asked directions by telling Siri the Apple store’s street address – Was given directions to an address in Toronto (3,235 km away)

Needless to say we never made it to the Apple store today lol

Apple can't count preorders as sales that haven't shipped. Initially, the transaction is recognized as Unearned Revenue (a liability). Then upon shipment (or when shipment actually is received), sales is credited and the liability gets wiped out.

I imagine there's a few million preorders in transit or backorder. Munster's expectations included all preorders though. In addition, you can't sell what you don't have. Apple basically sold out through in store channels early meaning sales were basically capped by what they could produce initially.

Keep in mind that a lot of Verizon iPhone 4 owners are not eligible yet. Verizon/apple are really not letting anyone upgrade early. Not even a day early. Like someone mentioned. Once 10/07 comes. There will be a lot of Verizon customers buying the iPhone.

"we'd buy a rock from Apple if they wrapped it up right"
+1 This.

I passed on the IP5 I'll stick with my iPads for now and my NL900.

I'm not surprised, but still impressed. I think the numbers will continue to climb as more people get their hands on the 5. After this weekend of using mine, most of the features that I'm enjoying the most can't be described, but must be experienced (lighter weight, fluidity of browsing, more screen real estate, beautiful design, etc.). My sister (iPhone 4 owner) was set on not getting the 5, but once she put her hands on mine, she was sold in the first few minutes without me saying a word. She ordered the 5 that night.

Just proves that it's harder to stay on top than it is to get there. Expectations have gotten out of control. 5 Million is a huge launch!

The 5 is a great product, and I'm sure it will sell very well globally. But, I think it marks the nearly full maturation of Apple's original iPhone concept. Remember, the original iphone had no apps. The iPhone 3G couldn't record video. The iphone 4 added the retina display and a great new design (sans antenna gate). The 4s added more speed, and siri. The 5 added LTE (in some places) and another great design, though it feels cheaper in my hand than the 4s. You can see the curve flattening out. I wonder if Apple can keep it up, especially with Steve no longer around.

So that's 105,000,000 people who have to deal with all the bugs and feature regressions that weren't a problem in iOS 5? Why would they be proud of that?

I ordered around 9 pm on the 17th and saw my phone was back ordered. I called up the nearby AT&T store and to see if they had any phones in stock. Plenty of everything. Went in and cancelled my order and got one no problem. Crazy.

Whether or not it meets Wall Street expectations, I still find these kind of numbers amazing. That's a phone for almost everybody in my state. It takes perfect logistics and a lot of faith in your sales estimates to accomplish that.

Wow, did I just say something of Apple's is amazing? That's a first for me lol.

Very impressive numbers, I have ios 6 on my 4, but i feel like it's a tad bit misleading, I mean if you arent bringing all the features of the new update to a device, shouldn't count,i mean panorama come on, we know the 4 can run that and turn by turn, slapping a number on something and calling it upgraded is a falsity. But in the end still a lot of 4s got updated and thats more than i can say for my S3 right now lol

Yep. Android catches (and deserves) a lot of flack for how slow the OEMs are to update. But when they do update you get all the features available in the new release. Plus your S3 on ICS has more features than iOS 6 offers to start with.

Forcing you to upgrade to a new phone to get basic features is a blatent money grab by Apple. Great for shareholders, not so good for consumers. So long as people keep throwing money at them they will never change.

I assume this number does not include the 2M sold on the 7M units sounds pretty solid.

If only my movies sold as well.

If Apple had the stock they would have sold more, A lot of people just plain didn't order or pre order because they new they would have to wait. So they will just sit and wait for the stock to come in and go pickup one at the store.

I dont think im going to update my Ip4 until i can get some in depth reviews for ios6 on it. For some odd reason i have this queezy feeling in my stomach that they will make my phone less functional with this update