Apple reportedly orders 10 million iPad mini’s ready for fourth quarter release
Apple has reportedly placed orders for around 10 million iPad mini tablets according to The Wall Street Journal. The information on the huge order quantity number comes from various Apple supply chain vendors in the Asia region who claim to have received orders specifically for the iPad mini.
Some component suppliers to Apple in Asia say they have received orders to make more than 10 million units of the smaller tablets in the fourth quarter. That is roughly double the order that were placed for Amazon’s Kindle Fire tablets in the same quarter, these suppliers say. The figure indicates that Apple believes demand for the product will be strong, despite stiff competition in the market. Apple hasn’t responded to requests for comment on the smaller tablet dubbed by the industry as the iPad mini.
Apple already owns the majority of the tablet space with the current iPad but there is definitely a small chunk of that market looking for a slightly smaller or cheaper tablet; especially if it comes with all the features of the current iPad. For some buyers, the current entry price point for an iPad of around $500 is a little too high, for others it is the 9.7-inch size which puts them off. If Apple addresses both of these issues with the iPad mini then it could well be game over for everyone else.
The rumor mill has certainly gone a little quiet regarding the iPad mini over the past few weeks however we expect that to start building again very soon. We have already heard that the iPad mini is in mass production from another source and we expect it to be formally announced sometime this month.
Source: The Wall Street Journal