Apple iPad mini event indeed likely to be held Tuesday, October 23

Apple looks set to unveil their long-rumored, eagerly anticipated new iPad mini at a special media event just over two weeks from now. According to John Paczkowski of All Things D, however, it'll be the Tuesday, October 23 rather than the traditional Wednesday.

People familiar with Apple’s plans tell us that the company will unveil the so-called “iPad mini” on Oct. 23 at an invitation-only event. [...] Sources declined to specify where the event is to be held, and I’ve not been able to confirm a location.

The week matches up with what I've heard, and it's really the only viable week left given that Apple had set the introduction for October. Tuesday is unusual but not unheard of, and while Paczkowski points out that it's 3 days before the expected launch of the Microsoft Surface it's also the day before Samsung's Next Big Thing event in New York City for that Wednesday (for the Galaxy Note II) .

Paczkowski also thinks the iPad mini event will likely be held at the Apple campus in Cupertino, given that Apple already held the large iPhone 5 + Music event at Yerba Buena in San Francisco.

The most interesting question remains -- how will Apple fill the keynote?

The new Macs should get some slide time, but we already saw the first Retina Mac back in June at WWDC, and some Macs don't have screens anyway. iTunes 11 was already previewed last month, so the bulk of that is done. The updated iPad 3 still makes more sense as a "by the way, we've also added a Lightning connector and international LTE to the new iPad" so no recent buyers feel jilted.

That leaves the iPad mini as the star of the show, and while it's physically amazing, it's still an iPad. What could Apple show off on it that would fill out most of a keynote?

Update: Our sources agree the 23rd is indeed the day.

Update 2: Jim Dalrymple of The Loop has added his "yep".