Apple adds 'Introducing iPad mini' video to YouTube

Apple has added the iPad mini promo video that was shown during today's announcement to their official YouTube channel. In this video, Jony Ive describes the goals and design process behind the iPad mini and why 7.9" is the perfect size (and he of course says "aluminum" at some point!), Michael Tchao talks about why "mini" is great and some of the iPad mini's specs, Dan Ricco explains how to get all the same feature of the iPad into the smaller iPad mini, and more.

Leanna Lofte

App and Photography Editor at iMore. Mother, wife, and math instructor. Follow her on Twitter @llofte and send her apps to consider for review at

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There are 6 comments. Add yours.

Dev from tipb says:

But...Jobs said the "minimum size" for great tablet apps was 10 inches, and that anything smaller would only work if people sandpapered their fingers to a smaller size.

Leanna Lofte says:

People are still bringing this up? Steve Jobs said a lot of things. Like Apple would never make a phone. And people don't read anymore. And that no one would want video on an iPod.

badMojo69 says:

Welcome to the Android train.

Bluecanary says:

Steve Jobs always swayed everyone away from what Apple's actual next product was.

SDTRMG says:

Sadly Steve jobs as passed and is no longer the ceo so it was Tim cooks decision to make the iPad mini.

TomW093 says:

They wouldn't have made it unless they saw the smaller Android tablets as a threat. And with their pricing structure, they still won't wipe the Android tablets out.