Samsung fires another cheap shot at Apple with ad poking fun at Apple Maps
Samsung hasn't wasted anytime taking advantage of Apple’s problems with its Maps app in Australia. In a strange marketing campaign in Sydney, Samsung set up a muddied 4 x 4 vehicle in the city center with a tent and other camping supplies strewn around it, making it appear that the owners were lost. The news comes from [cnet] http://news.cnet.com/8301-13579_3-57558757-37/samsung-knocks-apple-maps-in-sydney-marketing-stunt/) who managed to get some pictures of the mocked up incident.
CNET Australia has snapped pics of a little guerrilla marketing by Samsung featuring a muddied-up vehicle with a tent and other camping supplies. Next to it is a sign that says, "Oops, should have gotten a Samsung Galaxy S III. Get navigation you can trust.
If you recall earlier this week, Police in Mildura, Victoria, Australia, issued a warning to motorists, cautioning them against relying on Apple's new iOS 6 Maps. This came about after receiving distress calls from motorists who had become stranded in a national park after following iOS 6 maps directions.
The ad is really just a bit of fun but it does show that Samsung will take any opportunity going to take a shot at Apple. Of course it’s all a bit of a moot point now, with the release of the official Google Maps app for the iPhone; you can get the best of all worlds now!