China has insatiable appetite for iPad mini

China has insatiable appetite for iPad mini

Looks like the iPad mini is proving as popular in Hong Kong and China as it'd been in western markets. Yup, despite the lack of a Retina display, and complaints that it's not as "cheap" as a deeply subsidized Google or Amazon tablet, Apple can't keep them on the shelves. John Paczkowski of AllThingsD cites retail checks by Topeka's Brian White, which show an "insatiable" demand:

Nearly all models of the diminutive iPad sold out in Hong Kong and China last week, with sources at Apple’s three retail stores in Hong Kong and eight in China reporting stock-outs or significantly constrained supply.

Once again, this shows Apple prioritizing lightness and battery life over display technology was the right choice, and that the value proposition isn't a factor unless lowest-possible-price is the primary feature as customer is looking for. It also shows that greater China persists as a major, and likely still growing market for Apple.

Now the question becomes, how much will the iPad mini cannibalize full-sized iPad sales, the way full-sized iPad sales have cannibalized some Mac sales, and how much of that will be offset by this type of growth, and by cannibalization of non-Apple computing devices?

Source: AllThingsD

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

China has insatiable appetite for iPad mini


The Mini is sold out in South Africa as well. Can't get one through mainstream outlets. iPhone 5 was sold out within hours as well.

I still see it as some people will buy an Apple product because it's an Apple product. Not really because it has feature X or is missing feature N. Yes, they work great. Yes, they're simple to use (if you don't go outside Apple's use cases). But, I buy with my brain first. I can't justify buying it without retina, when I'm like 99.999% sure that the Mini 2 will have a retina display. The extra $130 doesn't bug me as much, it's the Apple Tax, but if the retina comes out next year, that's messed up. They can't say "We can't make it in that size" as they have two iPods with retina at different sizes, three iPhones with retina at different sizes, two iPads with retina, and MacBooks with it in different sizes as well.

I don't know about everyone else but I'm an android man but once I held the iPad mini I knew it was the best tablet ever made! So I bought it to supplement my nexus and galaxy tab 10.1, that goes to show you how powerful the feel and look of the mini is.

While a favor iOS over Android I own devices from both platforms. I have a nexus 7 and an ipad 3rd gen but still got an ipad mini just for the hell of it.

We now have three minis in our family. I sold our iPad 2s and got the equivalent in the mini. I don't care about the retina display as my vision at 20" is not going to make a difference. I would have liked to see the A6 processor in it, however, and if the Mini 2 comes with an A6 and no retina, I will buy that one as well. The size lends itself very well to a cockpit.