British retailers pushing Samsung phones rather than recommending the iPhone
British retailers are recommending the Samsung Galaxy S3 more times than any other device according to a mystery shopper survey. The survey showed some retailers offering the iPhone 5 while other manufacturers like Motorola and RIM had little or no presence at all. The survey was carried out by Informa Telecoms and Media who spoke with eight of the top UK retailers.
"The mystery shop showed that the most recommended Samsung handsets were the Galaxy SIII and the Galaxy Note II, despite having been on the market longer than the latest handsets from Apple, Nokia and HTC," said Julian Jest of Informa. "However, most surprising was the way that, despite an in-store advertising campaign and recent product launch, Apple was recommended in only two stores, 3 and Phones 4 U, with both recommending the iPhone 5."
The mystery shopper survey was carried out at John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. Informa Telecoms and Media believe that the reason behind customer service assistants recommending Samsung phones over the iPhone is purely down to money. Informa believes it was "likely that sales assistants see the Samsung devices as a safe bet to earn greater commissions".
Source: The Telegraph
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