Facebook rumored to be launching a ‘Find My Friends’ type app next monthFacebook is rumored to be releasing an app that will help you keep an eye on where your Facebook friends are at any given time. The app which is being compared to Apple’s “Find My Friends” is said to be able to run in the background and can automatically update with a user’s location so friends can easily find them. The news comes from Bloomberg who had been speaking with two anonymous people with knowledge of the matter.

The app, scheduled for release by mid-March, is designed to help users find nearby friends and would run even when the program isn’t open on a handset, said one of the people, who asked not to be identified because the plans aren’t public.

The team developing Facebook’s location software is being led by Peter Deng, a product director who joined from Google in 2007, one person said. The group also includes engineers from Glancee, a location-tracking startup Facebook acquired in May, and Gowalla, a location-based social network whose assets were purchased in December 2011, the person said.

It is thought that the new app will help Facebook to sell more ads based on a user’s location and daily routines. While it is not uncommon for current Facebook users to check in and tell the world where they are at any chosen time, the thought of the app automatically updating that information for you and reporting your whereabouts to your friends at all times is something quite different. Of course if true, this will be an optional service and will only be activated if you choose to do so.

Would you be happy to allow Facebook to know where you are at all times?

Source: Bloomberg