Apple has posted a recruitment ad on its own site for a Software Engineering Manager specifically for the Apple TV team. It appears that Apple may be getting ready to move the Apple TV from the hobby stage into a full blown can’t do without living room necessity. According to the ad, Apple is seeking someone to deliver the next generation features for Apple TV.
The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room.
Lead a team of engineers working on exciting new features and functionality - Drive releases from initial concept to completion
Work closely with cross functional teams, representing Apple TV across Apple - Develop the engineering plan for upcoming projects
Communicate status to key stakeholders and senior management
The rumors surrounding the Apple TV platform are always circulating with many believing that Apple will release its own actual television set. Each year we are told by analysts that it will arrive and so far we are still waiting. The other rumor and the one that is more likely in my opinion, is the release of an Apple TV SDK (Software Development Kit). This would allow developers to start creating apps for the Apple TV and could open it up to a whole new market. It had already been rumored that an event was planned for April however that has since been dismissed as incorrect.
The other option would be for Apple to continue with its content partner agreements where they strike deals with YouTube, Vimeo, Hulu, major league sports, etc. on a channel-by-channel basis. Either way, the fact that Apple is publicly advertising for Software Managers to deliver the next generation features for the Apple TV and also calls it a “High Priority” is extremely interesting!