Apple airs new iPad ads, Alive and Together

Apple has released new iPad ads showcasing the iPad 4 and iPad mini both. As with previous iPad ads, these focus on apps and the experience of using the iPad. However, the jauntiness has been ratcheted up a notch, and the text with it. Actually, the text has gone rapid-fire.

Together starts off with: spark, go, tether, hello, watch, leap, roam, flick and a bunch of other words before finally settling on wild. Then an app mash up starts, another set of words ending on bright, more apps, more words ending in together, yet more apps, and a last set of words ending in iPad. Everything from built-in apps like FacetTime, to iBooks, to games, to medical apps and more are showcased.

Alive follows the same formula, hitting loud, deep, alive, and iPad, and a wide range of apps, games, and other digital content shown in between, mapping to each word. For example, loud includes loud music, the anatomy of the human ear, visually loud fashion, and drums.

While keeping the theme of iPad ads to date, the pace feels a little bit faster and catchier, more like the iPod ads. It's a fun, interesting for Apple, and given then new, lower starting price point of the iPad mini, maybe the right one.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple airs new iPad ads, Alive and Together


Apple commercials just get more and more incomprehensible.
It used to be that they would explain the differentiation the Apple products had. A product demo.
Now, its all about reminding people that iPads/iPhones/iPods still exist.

Good ads. Unlike that incomprehensible BB Z10 ad, these new ads show you the fun, entertaining, educational, creative, productive, and collaborative things you can do with iPad.

Agreed. That's because Apple actually has something to show. What is Blackberry going to show? Their phone doing the same thing as every other phone, only not quite as good? A barren app store?

They're missing a few words. There's rip-off, un-interesting, old, dull, profit and of course for-rich-white-people-that-dont-give-a-sh**-what-they-spend-their-money-on.

Don't hate because you're apparently poor. The iPad is a great device and excellent productivity tool for anyone. If one can't afford the base model iPad, then maybe one should look for a new job. I'm sure the majority of the over 100 million people that own an iPad are not "rich-white-people".