Ferrari looking to expand partnership with Apple, announces car that comes with iPad minis
Ferrari said today that it is in talks with Apple to expanding their in-car entertainment partnership, also unveiling a new, iPad mini-equipped car. The car, called “LaFerrari”, is a 1 million euro hybrid four-seat vehicle with iPad minis in the passenger seats. LaFerrari was announced at the Geneva motor show. Bloomberg reports:
Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show. The new four-seater Ferrari model includes mini i-Pads on the passenger seats.
Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, joined Ferrari’s board in November. There were also reports last spring of a meeting between Apple CEO Tim Cook and Ferrari Chairman Luca Cordero Di Montezemolo. Cue tweeted about the car’s unveiling today, calling LaFerrari “stunning”. He’s not wrong about that.