Ferrari looking to expand partnership with Apple, announces car that comes with iPad minis

Ferrari looking to expand partnership with Apple, announces car that comes with iPad minis

Ferrari said today that it is in talks with Apple to expanding their in-car entertainment partnership, also unveiling a new, iPad mini-equipped car. The car, called “LaFerrari”, is a 1 million euro hybrid four-seat vehicle with iPad minis in the passenger seats. LaFerrari was announced at the Geneva motor show. Bloomberg reports:

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show. The new four-seater Ferrari model includes mini i-Pads on the passenger seats.

Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, joined Ferrari’s board in November. There were also reports last spring of a meeting between Apple CEO Tim Cook and Ferrari Chairman Luca Cordero Di Montezemolo. Cue tweeted about the car’s unveiling today, calling LaFerrari “stunning”. He’s not wrong about that.

Source: Bloomberg, Eddy Cue, Image credit: Ferrari

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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Reader comments

Ferrari looking to expand partnership with Apple, announces car that comes with iPad minis

9 Comments

Sounds nice to me. Now what they should be looking at is a way to offer a swappable iPad mini so that as the specs improve the $1 Million Euro car won't be outdated when it comes to infotainment 1-2 years out. I mean why not make a special Ferrari edition iPad mini.

What passenger seats?

And even if there were, who the hell is jaded enough to need to have access to an iPad while riding in a 2800 pound, 963 HP, 217 mph, $1.3 Million supercar?

Sounds like angels roaring.

That would be pretty neat. Not sure why it would be on the passenger side. Seems like it would make more sense to put it in the middle.

Sillyness. If I could afford that car I could certainly afford a Mini...heck...I could afford the iPad 4 AND the mini....they need a reality check.