Former Apple retail SVP John Browett speaks about his time at Apple

Former Apple retail SVP John Browett speaks about his time at Apple

Former Apple retail head John Browett has spoken about his brief time at the company. Speaking at the Retail Week Live conference, Browett praised Apple and it's culture, saying that ultimately, he wasn't a good fit:

Apple is a truly fantastic business. The people are great, they've got great products, it's got a great culture and I loved working there, it's a fantastic business. The issue there was that I just didn't fit within the way they run the business. It was one of those things where you're rejected for fit rather than competency.

Browett, now the CEO of Monsoon Accessorize, said that he had learned a lot about what kind of person he is to work with, and that working at Apple had been a humbling experience, making him a nicer person. Hopefully Browett actually did learn something, as he was dismissed after six months on the job. Browett's short tenure at Apple notable for major staffing missteps and PR gaffs that ultimately led to his leaving the company in November. Apple has yet to find anyone to replace Browett, with the retail team reporting directly to CEO Tim Cook in the meantime.

Source: Retail Week Live, via MacRumors

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Former Apple retail SVP John Browett speaks about his time at Apple


He got let go cause he tried to make the Apple Store a Kmart. After someone in Apple got a clue he was bounced faster than a rubber check. I feel sorry for the company he landed in after. Don't put him in charge of anything. Please!

You learn more from failure than success. Hopefully, he is a better executive as a result of what he even admits was a humbling experience.

You would hope but i doubt that. We tend to be creatures of habit so we repeat many things just cause that is us. But ya never know. Just wait to see then.

Well, hopefully he really learned that being (apparently) a douche and making major changes to what worked isn't really a strategy for growth.

I don't think he deserved to be fired, but he could have been molded into something better for the company; however, they took the short route and fired him. Instead, they should have fired that moron who redesigned the iOS iTunes store that screwed over developers by messing up the application discovery. It's HORRIBLE.

I think I recall a lot of Apple Store employees were getting their hours cut and all other stupid stuff going on. Can't say I'm gonna miss him.

Well, it seems like it was Cooks' error in judgment in hiring Browett, considering his retail experience.