Macworld|iWorld 2014 moves to March 27–29, Moscone North
Macworld has announced that they're moving months, from February to March 27–29, and buildings, from Moscone West to Moscone North, all with the goal of providing a better event for Apple, iOS, and OS X fans. In a prepared statement, the expo said:
Exhibitors and attendees alike expressed interest in moving the event further away from the holidays and other winter travel complications, and IDG World Expo is pleased to have been able to act on this feedback. Plus, based on positive attendee feedback and the highest exhibitor rebook since 2009, the new location in North Hall gives Macworld/iWorld more opportunities to continue to grow and evolve.
Lex Friedman of Macworld adds:
By moving the conference to late March 2014, IDG World Expo will make life easier on exhibitors and attendees alike: It avoids overlap with the 2014 Super Bowl, to be played on February 2, and gets a little more distance from the holidays, winter travel, and the annual CES conference in early January. The rescheduled dates also keep consistent the conference’s recent Thursday/Friday/Saturday schedule; the initially planned February dates would have spanned a Saturday through Monday.
The event itself has gone through a remarkable set of changes over the last few years. In 2007 and 2008, Apple and Steve Jobs used the Moscone West stage to introduce products like the iPhone and MacBook Air. Then Apple withdrew from Macworld, and the massive CES went into direct competition with them by opening a section dedicated to iOS device accessories. Macworld had to adapt. Rebranded as Macworld|iWorld, they retain the sessions and the show floor, but they also focus on what makes them special -- the Apple community.
I'm looking forward to the new, warmer, hopefully more jam-packed-than-ever-before dates.
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