Twitter launches iTunes-connected #music app for iOS

Twitter Music

This morning Twitter announced #music, a new app which allows Twitter users to post and listen to embedded tracks from iTunes, Spotify, or Rdio. By checking out the new #NowPlaying section, you can get a snapshot view of what's being listened to by the people you follow. For those looking for something new, you can flip through the Suggested, Emerging, and Popular sections. If you're a subscriber to either Spotify or Rdio, you can listen to the full tracks, but otherwise you just get an iTunes preview. Links are provided to the Twitter accounts of performing artists from the playback window, along with options to share the track yourself.

What's particularly interesting about this whole thing is that #music isn't just folded into the native Twitter app; it's an entirely separate app altogether. It's certainly cool that Twitter's making new apps, but I can't help but feel that this feature could have been a huge differentiator to the native Twitter client. It also feels like the iTunes connection could be a bit stronger than simply pulling in previews and linking off to the store; Twitter was cozy with Ping once upon a time, after all.

The initial rollout for Twitter #music is taking place in the U.S., Canada, UK, Ireland, Australia, and New Zealand. An Android roll-out and wider international spread are in the works, but in the meantime, they can still enjoy the web version. Spotify and Rdio customers, are you pumped about the new service? Those of you that aren't subscribers, could a social engine like this get you to sign up? Could you see yourself buying a track through iTunes that was discovered through Twitter #music?

Source: Twitter

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

Twitter launches iTunes-connected #music app for iOS


I downloaded and deleted this within 30seconds.
Apart from the fact it's optimized for iPhone (I hate using iPhone apps on my iPad) you have to sign in with Spotify, where I can already see what most of my friends are listening to anyway.
It, like suggested here, it was intergrated with the native Twitter app then I might be a little more sympathetic and could potentially end up using it ... but I don't need another social media based app to discuss music that requires all my attention.

Generally speaking people tweet new/interesting/cool music they have found / are listening to anyway and I will often look those artists up myself later so this app to me is a waste of time.

You don't have to sign in to either spotify or rdio to use this app. I agree it should have been integrated with the current twitter app it would make me use it more and maybe dump tweetbot which. Need a visual makeover.

I like the app, just wish if I signed in with my Spotify account, I could then add song to my Spotify playlist or Star. If it's already possible to do, then I haven't figured it out yet.