The Apple TV has been updated with access to five new content services, including premium cable broadcaster HBO, sports content from ESPN, Britain's Sky News service, concert film and music documentary service Qello and anime service Crunchyroll.
Qello and CrunchyRoll are both subscription-based services, though they have free trials available. HBO Go and WatchESPN both require users to activate their Apple TV by verifying their cable TV accounts (you'll need a supported service provider).
WatchESPN allows you to watch recorded ESPN content, as well as live broadcasts from ESPN, ESPN2, ESPN3, and ESPNU. Sky News offers a 24-hour live news broadcasts along with archived and featured content.
Apple has reportedly been talking to cable providers for some time about adding more live content to the Apple TV, and the addition of ESPN and Sky News is another big push in that direction. Up to now, Apple TV users have had to make do with live content only from the Wall Street Journal Live app and Apple's own Events app, which has streamed Apple's last two major public events live.
To access all of this new content, update your Apple TV by going to Settings > General > Update Software.