There's a new king of the mountain when it comes to brand power, with Coca Cola being demoted for the first time in 13 years. The replacement; Apple, of course. According to the annual Interbrand Best Global Brands report:
The 2013 report begins: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”
The top 100 is littered with top brands from the technology world, with Google at number 2, Microsoft number 5, Samsung number 8, and many more further down. A successful brand is a key aspect to a successful business, and no-one can deny the power of the Apple brand the world over. I mean, which other company gets thousands of people lining up outside its stores for the release of new products?