Why market share doesn't (yet) matter in mobile
For years now I've been arguing that market share doesn't matter in mobile. Only I was wrong. Not about market share not mattering, but about why it doesn't matter, at least not yet. Charles Arthur, however, does a fantastic job explaining why. The Guardian:
Because it’s easy to measure market share — much easier than measuring installed base, which requires large panels of people who you interview on a regular, repeated basis. (ComScore does this in the US, where it provides a picture of the installed base of smartphone users that is consistent back to the end of 2009. Its figures for the three months to September 2013 show a 51.8% installed base for Android — that’s 76.6m — and 40.6% for iPhone — that’s 60m. It’s not 80% Android; not even close.)
I'd argue a step further, as well. Why is it important how many phones run Android? Is it important how many phones run *Nix? It's probably going to get to the point where what matters is how many phones can access the Google Play Store vs. the iOS App Store. Whether it one day matters or how many can access the Samsung app store will be something interesting to see as well. In the meantime, read Arthur's article via the link below.