As part of their iPad announcement today, Apple introduced a new app called iBooks (hey, there's that old name!) which they said stands on the shoulders of Amazon to go a little further.
The initial GUI looks a lot like the iPhone ebook app Classics [iTunes link]. As rumored, $14.99 for a new "hardcover" book is the selling price.
You can tap to change pages or swipe, and readers can choose their own font and size from a small list including Baskerville, Cochin, Palatino, Times, and Verdana.
It uses standard ePub format, so hopefully it will be cross-compatible with a lot of other stores and existing collections.
[Image via GDGT]