The Shieldzone Full Body invisibleSHIELD ($24.95) for your iPhone is an invisible, thin plastic coating that serves well to protect your pretty shiny iPhone from scratches, scrapes, and scuffs without adding additional bulk.
Make your app free, and Apple will distribute it via AppStore and iTunes for free (and eat the costs, see below). Charge for it, however, and Apple will give you the same deal it gives Big Music: 70% for you and 30% for Apple.
How does it stack up across the commercial space? What do other publishers/distributors take?
Retail? Maybe 50%. Amazon Advantage? 55%. Typical book publisher? 90%. Record industry? (Is there a number higher than 100%?)
Response to Apple's release of an iPhone SDK has been overwhelming; literally. Since it became publicly available yesterday, Apple's developer website has been swamped with user registrations and download requests. I personally have made numerous attempts to download the SDK, all unsuccessfully. If that's any indication of the frenzied bustle of app development we might expect, I'd say we can expect a torrent of iPhone applications in the coming months. Bring your umbrella.
Everybody here at the iPhone Blog is very, very excited about the iPhone SDK Roadmap. We can't wait for native apps, for more functionality, for games, for Apple to go after BlackBerrys. We can't wait - seriously - it's going to kill us waiting until "Late June" for all this good stuff. We've called in a team of psychiatrists, it's not looking good.
We bet you feel the same way.
So to help ease the pain we're instituting the iPhone Blog App Wait-a-Thon! Starting next week and then every week until Apple releases the iPhone 2.0 Software Update, we are going to give away a $100 iTunes Gift Certificate to a lucky reader.
You may not be getting your native apps now, but at least your can download some emo music to drown your sorrows, or a Pixar movie to cheer you up, or the first three seasons of LOST1 to help remind you that it's not that bad.
Here's how it will work: Sometime during the week, two to three of our blog postings, articles, or reviews will have "Wait-a-Thon" after the title, that's your cue to comment on that entry. Comment on that entry and you'll be automatically entered in that week's drawing. (Just one entry per post counts, max three per week).
Yesderday's Apple Event was very, very exciting. My wife is a clinician and was almost leapt off of the couch when she saw Epocrates with the new functionality. I was excited by the gaming apps; go figure.
Wait…You mean it’s a phone, an internet portal, an iPod AND a gaming device? Apple is certainly following through with this one-gadget-to-rule-them-all motif. In fact, the game demos pretty much stole the show at the iPhone SDK Roadmap event.
Using the three-axis iPhone accelerometer, multi-touch, and pretty much everything else that the iPhone is capable of doing—portable gaming is officially on notice.
Months ago Apple made a promise to developers, committing to one day release an SDK and open the iPhone for platform development. Today it made good on its promise, and reaffirmed that old adage "good things come to those who wait".
Blackberry is an email monster, no doubt about it. Intoxicating "push" delivery and back-end IT administration have made it the darling of the enterprise world. But it isn't without problems: due to the centralized server-model RIM utilizes (where all mail is collected by RIM prior to being pushed out to end-users), there's a single point of failure for all Blackberry users everywhere (as seen in two recent, service-wide outages) -- and a single point of exploit as well (where an attack on RIM's server could compromise the privacy and security of the entire user base).
We're not able to liveblog the event here at Phone different, but we are able to put our two cents in -- stay tuned to this blog post during the event for color commentary on what Apple announces. It won't be up to the second, but you'll get a little more analysis in exchange for those extra minutes.
Bonus: comment on this post and we'll quote our faves in at the top.
T-Minus 25 minutes. When you see the "read more" link below, it's showtime!