Curiosity, the social experiment game from 22 Cans, has come to its conclusion, and the winner has their prize; to become a gaming God. After several months of chipping away at the giant cube, the winner, Bryan Henderson from Edinburgh, will become the God of 22 Cans' forthcoming title, Godus.

The end was teased earlier today on Twitter, with 22 Cans informing players that the cube was down to the final layer. Once verified, the winner was sent the above video, which he has since asked 22 Cans to share with the world. So, all that chipping away rewards with being the God of a new game, wherein Mr Henderson will now "decide on the rules that the game is played by". But, what about the life-changing part that was promised?

Mr Henderson will not just become the overload of Godus, he will also benefit financially from the game. As Peter Molyneux states in the video, every time someone spends money in Godus, the winner will get a small part of that.

I know I've spent some hours participating in Curiosity, as I'm sure many of you have. What do you think of the prize at the end? A giant publicity stunt, or something genuinely unique that captured the imagination of masses of people?

Source: 22 Cans (Twitter)