Warner Bros. has released a new iPhone and iPad app call Day after US that allows users to purchase and download episodes of Gossip Girl, The Vampire Diaries, and The Big Bang Theory the day after they air in the U.S. The episodes are downloaded directly to your devices so that you can play them back at anytime, even if you don't have an internet connection, or you can stream them instantly over Wi-Fi.
Shockingly, Day after US does not support the iPhone 5's larger display. Since all of these episodes are already available on iTunes for the same price, I don't understand why any iPhone user would feel inclined to purchase from this app instead of iTunes. Even if you plan to watch episodes on your iPad, iTunes allows much more versatility since you can also watch the TV shows on your computer or Apple TV.
Day After US does allow you to download the first episode of each series for free, so if you wanted to watch these episodes to decide if you think you'll like shows, then that's a good reason to use Day After US. You can also get a few more episodes by
spamming sharing shows with your Facebook friends, so there's also that. But other than a few free episodes, I don't really see the appeal. Seeing the lack of iPhone 5 support leaves me wondering where else Warner Bros. cut corners. My reservations could be uncalled for, but this is honestly how I feel as a consumer -- I'd rather purchase from iTunes.
What about you? Have you downloaded any episodes from Day After US? Do you plan on using it regularly?
UPDATE: It appears that Day after US has been pulled from the US App Store since the time of writing.