Lucky for us, MSNBC's Suzanne Choney (via MacDailyNews) found out the big industry players certainly aren't.
"We have made our navigation system run on the iPhone; it looks good and works very well. We will have to look more closely to Apple’s strategy before we can say more about what kind of opportunities this will bring us."
"We’re always looking at new phone platforms to expand into for Garmin Mobile, but we don’t have any announcements regarding the iPhone at this time."
"[We do] not have immediate plans for this, but we are looking into it."
Wow, could Garmin and Magellan sound any less enthusiastic? Sure, they have to play their cards close to their vest (though TomTom is obviously faster and looser in that regard), but how about a little hype-jacking?
No matter. Smart money says we should see turn-by-turn soon-ish. However, given how 3G network connectivity, MobileMe, and some other functionality has rolled out (never mind cut and paste!), turn-by-turn is something that Apple (or TomTom, or whomever provides it), really can't afford to get wrong. 2.1 has already dropped push notification, so if turn-by-turn was even on the list, chances are it's been bumped down again. No matter how "complicated" it may be, they have to nail it from launch, or people will be more than just inconvenienced.
That is, depending on how badly we still want turn-by-turn GPS? Dieter is all over it, of course, but how high is it on your iPhone firmware
fix wish list?