Loom, the cloud storage and organization service and app for photos and videos, has been bought by Dropbox. Loom allowed you to quickly and easily share photos from your iPhone and Mac through the cloud, and was about to face some tough competition from Dropbox and their recently-announced Carousel app.
Carousel integrates with Dropbox's cloud storage and can automatically upload and organize your photos. While the terms of the deal weren't disclosed, Loom did announce that they are no longer accepting new users and will be shutting down their service in one month.
The integration with Dropbox will be happening quickly. Existing Loom users will have the option to export their data into Dropbox, and if they switch to using Carousel they'll get the same amount of space on Dropbox as they had on Loom. Those that are paying for additional storage on Loom will be compensated with a matching block of Dropbox space for a full year at no cost.
Those that don't want to migrate over to Dropbox will be given the option to download their entire Loom library, including albums and original unaltered photos and videos.
Loom co-founder Jan Senderek said in the blog post announcing the acquisition that "this decision was made with great care" and that "we feel our vision aligns perfectly with Dropbox's vision for Carousel."
"We would like to send out a heartfelt “Thank You” to all of our users. It’s been an immensely exciting journey and we are humbled by the support we received along the way. Your feedback was invaluable and inspired us to push our product to be the best it could be. Thank you. We are grateful for our past and look forward to a bright future."
So, Loom users, are you going to make the transition to Dropbox and Carousel, or will you be looking elsewhere for your cloud photo syncing, organizing and storage needs?