EA has today announced yet another of their premium mobile titles will be heading down the freemium route. The next release of FIFA Mobile – or, FIFA 14 as it'll likely be known as its console equivalent – was the topic of discussion during EA's Gamescom press conference in Germany. Ben Gilbert of Engadget:

Apparently that free-to-play ethos is extending to FIFA mobile as well. This year's FIFA mobile will arrive free of charge.

It's hardly a surprise, since Real Racing 3 and Plants vs Zombies 2 are also premium EA titles that adopt the same method of monetization. But it doesn't make it any easier to swallow. I buy, and enjoy the console version of FIFA every single year, without fail, because it gives me the premium football – that's soccer, to everyone in the U.S. – experience I'm looking for. FIFA 13 on mobile brought some of that same great experience, and at a reasonable price point as well.

I'm not going to completely tear it apart until I've had a chance to try it out for myself. But dammit, why isn't there a premium paid option as well, completely free of in-app purchases for those who are willing to drop $10, $15 or maybe more. I've been playing FIFA in one shape or another since 1995, I just hope EA doesn't tarnish its good name now by nickel and diming players until they get bored and delete it. I'm not alone, right?

Source: Engadget