Facebook's latest Facebook Home commercial, Launch Day, shows CEO Mark Zuckerboard addressing the team while one of the members screws around on -- you guessed it -- Facebook Home. As the zero-concentration span dude zips around his Facebook Home, what he sees gets made manifest, be it lawn cart or flood. And... it still seems more than slightly onanistic. It shows off Home for Home's sake, not for users sake.
Once again, we're shown beautiful people and gorgeous photography, and a way to keep up with everyone else's stuff but our own. While a big step up from the previous commercial, which featured half-naked people getting shut into overhead compartments on a plane, It still doesn't sell me.
How does Home make my phone better, rather than just make me a better trapped user of Facebook? Show me that. Give me that. Prove me that. And I'll get more excited. Right now it increasingly feels all about Facebook, and my phone should be all about me.
Apple's app-centric approach might be outdated, but it's not misdirected. Facebook Home is more a sideways, maybe diagonal step, not a forward one. Either way, it's not what needs to be next. I'm pretty much convinced that's still up for grabs. Actionable notifications feel like a step in the right direction. BlackBerry peak and flow another. What I want, where I want, when I want, a goal still left to be achieved.
I am excited all these ideas are being tested, however, because experimentation in the present is the fastest way to get results in the future.
For more on Facebook Home, check out Android Central ongoing coverage, and let me know your thoughts.