Facebook testing "Want" button, as in they want to better monetize their platform

Facebook testing

Facebook already has a "like" feature that lets its billion members express their endorsement for everything from a status update to a photo to web article to an App Store app, but now Facebook is testing turning "like" into "want". Called "Collections", it sounds like it would function as a wish-list, perhaps in the Amazon or GDGT fashion, but with partner retailers in a way that could eventually see Facebook entering the massive e-commerce market. Alexei Oreskovic of Reuters quotes a statement from Facebook:

People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook

Seven pilot retailers, including Pottery Barn, Victoria's Secret, Neiman Marcus, Michael Kors, Smith Optics, Wayfair and Fab.com are in testing now. Wanting an item in a collection would put it in your timeline, allowing your friends to see it. Although Facebook said they won't be making affiliate or referral revenue off "wants" it's hard to see them providing the service without any form of recompense. They're a for-profit business, after all.

This is how Facebook says the tests will roll out:

Facebook's new Collections feature will gradually be offered to 100 percent of its U.S. users. Some users will see the "want" button as part of the test, while others will see a button inviting them to "collect" an item or to "like" an item.

No word yet on when or how Collections will hit Facebook's iPhone and iPad apps. In the meantime, anyone here eager to turn their "likes" into "wants"?

Source: Reuters

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Facebook testing "Want" button, as in they want to better monetize their platform


i "want" facebook to fix their current iOS app to allow sharing, because it isn't a very useful app without it.