Facebook, like Microsoft before it, chose to pitch their new Home interface as people-centric. That's in contrast to the app-centric approach of Apple's iOS Springboard, and other platforms before it dating back to Palm and Newton. To emphasize the difference, and in hopes of selling it to the masses, Facebook has released a commercial of sorts. And... I'm not really sure what vibe they were going for. It seems to land somewhere between the original Palm Pre lady and Google's give-us-all-your-kids-stuff on the creepy scale.
The Facebook not-a-phone is targeted at people for whom Facebook is the primary purpose of the internet. If you're one of those people, chances are you're already okay with Facebook getting all up in your information in exchange for socially sorted communications and connections, I don't know how this commercial helps make you feel good about giving them that level of trust. If you're scared of Facebook and don't want their tentacles anywhere near your life or loved ones, I don't know how this commercial helps move you from that opinion.
In the demo, as in the ad, we see people swiping between between beautiful photographs of gorgeous moments. A quick look at my -- admittedly neglected -- timeline shows a bunch of meme pics and drunken mobile shots I'd sooner never see again. That creates a disconnect for me. It makes the demo and commercial seem filled not with friends but with fake, stock people. It makes it feel unreal.
I like a lot of the design work their team put in, and like I said before the event, I think the idea of Facebook face-hugging Android and injecting it with their xenomorph DNA is tactically smart, but even the best of experiences can suffer from the worst of intentions.
The idea of all these social and search giants giving me the services equivalent a lobster dinner, and then expecting me to put out because of it, is still a deal breaker. I'm still happy to pay for my dinner at this point.
Sadly, there's no unlike button.