Flappy Bird developer pulling the game: "I cannot take this anymore."

Flappy Bird developer pulling the game: "I cannot take this anymore."

If you haven't grabbed Flappy Bird from the App Store yet and you're wondering what all the fuss is about, you better grab it soon. Developer Dong Nguyen says that he's done with all the attention the app is getting and he's pulling it offline within the next 24 hours.

Nguyen, through his Twitter account, said that he's done with Flappy Bird. The game inexplicably rose to the top of the App Store charts after word got out about it - the simple gameplay has you navigate a bird through a maze of pipes by tapping the screen to flap its wings. Each flap makes the bird rise, and the challenge is in keeping the bird from hitting the pipes above or below with each flap.

Nguyen rejects claims that he's run into legal problems with the game - critics say that Flappy Bird's art looks like it's been copied from Super Mario World. Others have criticized the game for being insanely difficult - only true masters are able to get double, or even low triple digit scores.

Despite its free price tag, in-game advertising has scored Nguyen $50,000 a day in revenue, according to an interview the developer offered to The Verge. Our own Rene Ritchie calls the game's viral spread an example of "rage-of-mouth" marketing. (If you want tips on how to do better at Flappy Bird, we've got 'em.)

Nguyen says he won't sell Flappy Bird to another developer, but that he's still in the game business, so if you haven't smashed your phone to bits yet, something's bound to replace Flappy Bird soon.

Meantime, let me know — do you really think we've seen the last of Flappy Bird, and will you miss it?

Have something to say about this story? Share your comments below! Need help with something else? Submit your question!

Peter Cohen

Managing Editor of iMore, Mac and gaming specialist and all-around technologist. Follow him on Twitter @flargh

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Reader comments

Flappy Bird developer pulling the game: "I cannot take this anymore."

34 Comments

There's the possibility of this being a marketing ploy. Current downloads are through the roof, I'm sure, upon this news. What if weeks later, the developer decides to put it back on the app store? There have been reports (whether they can be believed or not) that this game is pulling in $50k a day. Discuss amongst yourselves.

Probably not a joke, but he is probably facing legal threat from Nintendo. The graphics, even of the bird, look to be ripped straight from Super Mario.

Developer claims no legal issues, but he "may" have received a mild "cease and desist" from Nintendo, and wants to stop this before it escalates. This would make sense.

WTF?! Is this a joke?! Isn't that exactly what every developer dreams of?!

What am I missing here?! (And how many "?!"s am I allowed per post?!)

I'm curious if the developer will pull other games he has up such as 'super ball juggling'. Some reviews in the App Store say it's better and more addicting than flappy bird.

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He can't handle it?! What a waste of oxygen he is. If he can't handle $50k per day, I'm sure there are plenty of people in Vietnam who can use a little help. But no, he'd rather just shut it down. How pathetic!

I wouldn't want to pay taxes on $50,000 a day either.
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Who am I kidding?! I would not have any problem making $50 K a day!!

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It's obvious, he's using Nintendo's Mario pipes! He could have made different looking pipes!

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Good riddance. I played it for 5 minutes and deleted it. But, this is probably BS, trying to create a false impression of scarcity. $50K a day is just not enough!

I'm not sure what all the hype is about this game. I tried it and I can see where it could be fun it wasn't for me. Based on the limited information from the developer I think this is a marketing ploy. If he's pulling it for legit reasons he should give a little more info. As a developer isn't the goal to have successful apps?

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He has 2 other games in the top 20 in the App Store. I think he can rely on those for money as well. But for now it seems 'flappy bird' has been pulled from the App Store.

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At least he did what he said he was going to do. It's gone from the App Store now.

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People are already trying to sell their iPhones with flappy bird installed on eBay. Starting bid $650.

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