Apple has just debuted four new commercials for Apple Music. Like the previous TV ads for the streaming subscription service, they focus on specific music artists that Apple suggests users can discover for themselves via Apple Music.

The first of the three new ads shows UK-based singer-songwriter Flo Morrissey, who has a slow folk music style.

The second ad kicks things up a notch, showing the music of "Flying Lotus", the hip-hop artist and DJ based in Los Angeles.

The third ad checks out the soul music of Texas-based singer Leon Bridges, who will be attending the Apple Music Festival later this month.

The fourth and final Apple Music TV ad has a quick performance by Shamir, the singer and songwriter from Las Vegas.

Source: Apple (YouTube)