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GameFly is looking to branch out into mobile gaming but instead of its usual rental model, it is looking to get developers on-board from a much earlier stage. The new initiative would see GameFly becoming the publisher and promoter of a developer’s game. GameFly has set aside a fund for game developers who are already working on their next big game but do not have the resources to publish and promote it; GameFly would take care of that side of the games development

"GameFly is dedicated to giving consumers the best user experience possible, and to be their single destination for console, PC and mobile gaming needs," said Sean Spector, GameFly co-founder and SVP of Business Development and Content. "We plan to be a leading player in mobile games by launching our retail GameStore for Android and helping to fund mobile developers of all sizes to publish, promote and sell their smartphone and tablet games."

GameFly is already accepting submissions from game developers and the first title should be available later this summer. GameFly already has an app available in the App Store which allows users to discover new games and get great deals on lots of gaming titles. If you are a GameFly subscriber you can also manage your rental queue and manage your account all within the app.

Source: PR Newswire