Announced at the iPhone event last week in Cupertino, Infinity Blade III is the game many of us have been waiting to see. It looks staggeringly beautiful, and if previous efforts from the folks at Chair are anything to go by, it's going to be one we're all going to want to play. The good news is, it lands in the App Store this week, on Wednesday September 18 – or iOS 7 day as it's known in these parts.

Wednesday is going to be a busy day, but the kind of busy day we'd take every day of the week. Enjoy the launch trailer above, and a cinematic effort below. Who's buying this one, then?