How Google and Apple turned from love to hate?

Google Android Delayed - Not Competitive with iPhone

Bloomberg has a profile up on Larry Page's Google 3.0 and it highlights how Google and Apple may have gone from sweethearts who shared the original iPhone introductory stage to bitter rivals in the smartphone space:

[Google VP Vic] Gundotra has also sparred with Apple behind the scenes. As Android became a threat to Apple in 2008, Apple began resisting Google's claim to valuable location data gathered whenever an iPhone owner used Google Maps. His negotiations with Apple marketing chief Phil Schiller grew so heated that Schmidt and Steve Jobs had to intervene to settle the matter, according to two people familiar with the incident. (Apple announced earlier this year that it had developed its own location-monitoring system. Gundotra and Schiller both declined to comment on the incident.)

9to5Mac's Seth Weintraub adds:

The other turning point was the release of the G1 which “looked nothing like the prototypes that Steve Jobs and Scott Forstall were shown by Google’s leadership”.

Those Android prototypes looked like and were targeted at front-facing QWERTY BlackBerry and WindowsMobile phones (see the picture at the top of the post) and shown during a time when Google's then-CEO, Eric Schmidt sat on Apple's board of directors. The G1 looked and worked much more like the full, capacitive screen iPhone.

Google is now on its way to being the most popular OS in mobile and have just begun previewing their latest, tablet and large-screen release. (See Android Central's complete Android 3.0 Honeycomb walkthrough.)

Now that Larry Page is back in command of Google actual however, could we see any mending of the Apple fences?

[Bloomberg via 9to5mac]

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 12 comments. Add yours.

(Copy of) Dev says:

I hope so, if for no other reason than Google-backed maps were/are better, but I doubt it.

  • With Android, Google is a direct competitor to Apple's most lucrative product line(s).
  • With iAd and its App Store control, Apple is going after Google's lifeblood, at least in the burgeoning mobile space.

As long as those two factors hold true, Google and Apple will work together when necessary or convenient, but they are never going back to the bosom buddies relationship of yore, unless of course it is to unite against some bigger threat to both.

omfgitsjustin says:

I think they will mend their ways. Remember who own's YouTube. If Apple wants to reject google services or not play nice with google, Google COULD block iOS devices or services.
They have to play nice right now in order to survive.

zero credibility says:

i'm pretty sure that would be anti-competitive, especially if google starts to get majority smartphone share.

iDavey says:

Don't see how it would be. If Apple can block iTunes sync, then Google should be able to block YouTube access. I mean Hulu blocks access on devices other than computers.

chris says:

Itunes sync is apple software for syncing iphones and ipods. All the music in itunes is still drag & drop to your device. So Apple not letting others sync with itunes and google blocking apple products from youtube is a stupid comparison. Apple is not signaling anybody out with the itunes sync because nobody other than apple products sync with itunes. Just like Hulu does not let any non computers play shows from them. If google was to just signal out Apple that would be anti-competitive.

Shrike says:

In reality, relationships between gigantic corporations are rather complex and can't be characterized as love or hate.

jzajzz says:

As Stringer Bell would say "It's just business"

webvex says:

As much as I like to dream about Google not being evil anymore with Page running things, I know it won't happen. He'll just be less skilled at being evil, like Zuckerberg. The most we can hope for is that Google focuses more on their own stuff and less on trying to hurt Apple.

Omar says:

I guess we'll never see an update to the maps app.... ;(

a1by says:

I believe both will work it out since it's more profitable in the long run to cooperate. Apple is a hardware company and Google is a services company, so they mainly should complement each other rather than compete.

Carioca32 says:

Apple is not really a hardware company, like Samsung or LG, since it designs its products but does no build them. On the other hand, iOS is a direct competitor to Android, and the App Store is a direct competitor to the Android Marketplace. Google TV is a direct competitor to Apple TV, and now Google is even making netbooks, in direct competition with the Macbook Air. Google is much more a competitor to Apple than Microsoft ever was.